Aug 27
From record sales to sold out concerts
I came, I saw, I conquered.
VENI VIDI VICI - is the message 10 Deep brings you for the fall. The response is to the elderly Bush’s “New World Order” ideaology and 10 Deep’s own current interpretation. We are showcasing 4 pieces below as an initial launch, but more will be rolling in as we transition from the final days of summer to the fall.
The “Veni Vidi Vici” line approaches this intense election season with stylistic humor, simplicity, and prominent message. SO gear up and keep it locked to not miss out as the rest of the line storms in.
The first piece is the Secret Handshake button down, and honestly…I’m not sure any pics of any other piece is needed after this..it’s THAT strong. 10 Deep comes back with the convertible making it easy to rock with the sleeves up, and the flap featuring the minimal/signature brass knuckle branding can be hidden by using the button on the other side. If you’re not the button-up type, the shirt looks equally as sexy opened up. Be sure to peep the window when you come by for an example of that that’s almost TOO perfect. *HINT: The Vans Vault Chukka Boot Cupsole that we’ve had for months and only now are we seeing it’s appearance on those other blogs.
Expedition Henley Pullover - black/charcoal. The loop button closure at the neck is a more sophisticated look that covers the half zipper underneath. There’s also the asymmetrical side zip for side ventilation, easy access, and unique 10 Deep style.
The Rise Up tee evokes a M.O.P. type energy that keeps you ready for war. Tonal upside down flag beneath the “X” reminds us to rage against the machine.
For the Power Equality tee, 10 Deep said it best - “this is what peace talks actually look like.”
If you have questions about fits and other pieces feel free to hit us up - extrabutterny@gmail.com / #516.632.5150
No commentsAug 27
Strap Up
We got new Vandals!! The Vandal Supreme Vintage(s), and the Heavy Metal Pack…the TERMINATOR is on the way good people.
It’s no secret that Vandals are my personal flavor favorite, I’ve been wearing Vandals for the past 3 days, and will just finish out the week doing the same. Here’s for everyone who slept in ‘02, the vintage treatment is applied on OG colorways, & the Heavy Metal one is just crack. Now if only I could find the Thunderbirds… (go ahead, start googling)
Some other new sneakers with swooshes as well…
Aug 26
BITCHES on the way!!
Check these pics from the Married to the MOB photoshoot which serves as a preview for their upcoming Fall line.
The wall posts, comments, e-mails, phone calls, and bbms have already started to come in… the answer is YES! You know we got you ladies so hold tight and check in, but we will have various pieces from this highly anticipated line. There’s even more you probably haven’t even seen…. oooooooooh.
For you research kids: MTTMNYC.COM & MOB Living - MOB Blog
No commentsAug 25
VANS Vault - Caballero LX
Okay so you’re used to Half-Cabs which is great, but before that was this shoe for the legendary Steve Caballero, and with the height of the shoe being somewhat limiting to ankle movement, people took their knives, scissors, and any other tools they could use to slice them down which eventually lead to the production and popularity of the Half-Cab.
The Vans Vault line now brings back the Caballero, which is like their Jordan 1’s, in solid colorways and premium treatment.
Aug 24
Fall ALIFE drops Part 1
New style classics by ALIFE.
Publicized on the blogs already - lot of people expecting this to be a staple. Antique “A” heel patch with cool grey suede.
Another style sure to become a regular is the change up to the Everybody Hi - the Everybody Hi America’s Cup. Additional branding on the rear of the upper and tri-color lacing that walks up the eyestay to the new nylon tongue (perfect for pulling out), are the new features on this silhouette.
and the Extra Butter favorite - the CHUCK. On the inside is a neoprene sock liner, for that huarache type feel which makes the Chuck versatile to rock laced up or totally loose. Not sure where you won’t be flossing with these…unless you’re amongst a bunch of hypebeasts… 
*the lighting kind of gives it a purple hue but the color on the sole and the sockliner inside are a traditional royal blue.
stay smooth…
No commentsAug 22
Nike Sportswear - 21 Mercer Flagship Grand Opening
Nike opened their new spot *conveniently* located on 21 Mercer and basically shut down the street for a giant block party. They transformed Mercer into a stadium with full concession stands (**free hot dogs by Nathan’s with silver foil Nike packaging…food is always a highlight for us at E.B. - OH and hot dog eating pros Kobayashi and Joey Chestnutt were there haha!), sports celebs & icons, and…just look at the pics.
Spike Lee & Roger Federer before as the clock hit zero and it was time to open the doors. Spike joked about the Knicks. Roger made no jokes about Nadal.
Rachel & DJ Young Sweta, wild mascots, the crowd, Evan & Jesse
Cow-Bell man and I celebrate another Mets win. (he said he hadn’t missed a game in years until last night), Me & E in Oreos & Opiums, Marc Ronson just played straight up bangers for 3 hours, and I noticed a plaid shirt I wear too much and Q-tip talkin’ lyrics to go…
He’ll make a movie star of you…everyone’s favorite Gym Class Hero…big Steve (SB-Wear) looking fresh as well.
Fireman Ed, Ronaldinho on the big screens, DREW!! SB-wear BLOG.
Flywire Windrunner - you could pick up wireless headphones on the side and listen to whatever was happening on the flat screen.
The new ID
Nike Air Flow, Vintage Sports Illustrated, front of the grandstand, tasty Lunar Racers
You’ll see these badasses at Butter soon enough
D! & SHORTYPOP tearing shit down, 2 minutes later 20 ppl doing the same.
Ralph windows always correct, there’s no one iller than Ease, finish up at Cafe Habana
WeOWWWWWW.
Oh and by the way…new Nikes.
Aug 19
The latest from the cat
Disc Blaze gets a fresh new color treatment
Basket & First Round DEER - (goes sick with the ONLY “Buckshot” tee)
Also for the bold & daring - First Round Hi Boot. Me and D broke our necks when we saw these on some long legged model at the RUNWAY event back in October.
**Thanks to our friend Karlyn for modeling the black pair. A bit of a process to get on, but once on, the look is unmatched. Time to funk up that gladiator look.
stay smooth….
No commentsAug 18
Only the beginning
Getting technical….yesterday was a year, but we’ll celebrate on Black Friday in November. Basically this year we’re going to…..ahhh I won’t even tell you.
But, remember last year??? Here’s a refresher courtesy of Diego 2SA Productions - Red Carpet Affair - Extra Butter Grand Opening Promo
Our amazing friends at Defusion Hair Salon dropped off some gifts (look for Dee to tear the dance floor up in November)
Also….
Thank you again to Russell for hooking up our door…
Endless thanks to everyone who continues to rock with us…like I said we’ll celebrate officially in November…if you thought last year was a big year for us… pshhh get your popcorn ready!!
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