Nike opened their new spot *conveniently* located on 21 Mercer and basically shut down the street for a giant block party. They transformed Mercer into a stadium with full concession stands (**free hot dogs by Nathan’s with silver foil Nike packaging…food is always a highlight for us at E.B. – OH and hot dog eating pros Kobayashi and Joey Chestnutt were there haha!), sports celebs & icons, and…just look at the pics.

Spike Lee & Roger Federer before as the clock hit zero and it was time to open the doors. Spike joked about the Knicks. Roger made no jokes about Nadal.

Rachel & DJ Young Sweta, wild mascots, the crowd, Evan & Jesse

Cow-Bell man and I celebrate another Mets win. (he said he hadn’t missed a game in years until last night), Me & E in Oreos & Opiums, Marc Ronson just played straight up bangers for 3 hours, and I noticed a plaid shirt I wear too much and Q-tip talkin’ lyrics to go…

He’ll make a movie star of you…everyone’s favorite Gym Class Hero…big Steve (SB-Wear) looking fresh as well.

Fireman Ed, Ronaldinho on the big screens, DREW!! SB-wear BLOG.

Flywire Windrunner – you could pick up wireless headphones on the side and listen to whatever was happening on the flat screen.

The new ID

Nike Air Flow, Vintage Sports Illustrated, front of the grandstand, tasty Lunar Racers

You’ll see these badasses at Butter soon enough

D! & SHORTYPOP tearing shit down, 2 minutes later 20 ppl doing the same.

Ralph windows always correct, there’s no one iller than Ease, finish up at Cafe Habana

WeOWWWWWW.

Oh and by the way…new Nikes.