So after indulging in our love for ice cream and the ONLY NY Summer collection, we headed to Long Beach for another adventure with one of  dearest loves…selvage denim. If you aren’t in the know about selvage denim…come through and Alex will school you thoroughly!

Alex and the rest of the “Selvage Warriors” – Evicurean, Rane, and RJ…took a plunge into the water to get a healthy salt water wash. What they were looking to achieve were some “epic” effects, results, evolution in abrasive salt water that also prevents indigo loss and shrinkage (a yo!).

Here they are before the soaking…

Salt Water Selvage Soak from Extra Butter on Vimeo.

LB police telling the “2 knuckleheads” (not pictured but in the ocean straight bathing their denim) to get out of the water.

The best part about this – cops talked to us twice telling us to leave (which we were in the process of doing), while Rane and Alex stayed in the water soaking it up and wondering what the cops were talking to us about. Well here it is…

“That’s the price you pay for a good salt water selvage soak…fines well worth it!”…. ?!?

Innocent victims…

Selvage Warriors!

hysterical…join us next time!!!…?

-Cinematic