Jan 19

DJ AM x DJ PREMIER x NIKE

Category: New Arrivals

The latest in the Nike rivalry story involves 2 of the best DJ’s to ever bless the 1′s and 2′s…. DJ Premier and the late, great DJ AM.

I remember a little over 5 years ago seeing AM spin at a spot in NYC and was bewildered by his set. Not only did he consistently cross musical genres so effortlessly with unique mash-ups and blends, but it was the first time I really saw and heard any DJ do it with the speed and sophistication that he did. Prior to his passing, DJ AM designed this Dunk High Premium for a special collection that features his signature AC/DC-flipped logo on the top of the tongue and printed on the insole, fancy patent leather, and hidden 3m reflective on the back.  The black/red colorway was meant to mimic one of AM’s favorite sneakers of all the time (and perhaps the greatest) – the original black/red Air Jordan 1.

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His opponent in this rivalry – DJ Premier; the man behind the wheels of steel and one half of hip-hop legends Gangstarr.  If you think you’re not familiar, you’re wrong. Primo is responsible for unforgettable beat production not only with Gangstarr, but also the likes of Jay-Z, Nas, Jeru the Damaja, Notorious B.I.G. , M.O.P., Common, and a whole lot more. I can tell you right now, I don’t think there’s many DJ’s that can even come close to the thorough catalog of Primo head bangers…

The DJ Premier Air Force 1 Premium is rich in exotic leathers and also highlighted with “Premier” lace-locks, DJ Premier tonal branding on the back heel, and a clear out-sole with turntable monogram underneath.

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For additional pictures and information on these shoes, please click the pics above. 

**Although this is part of a Nike Rivalry/East vs. West collection pack, these shoes DO NOT have to be purchased together, they can be purchased separately, and are available NOW**

-Cinematic

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  1. [...] let you know the DJ AM x Nike Dunk and DJ PREMIER x Nike Air Force 1 are both available now at Extra Butter! The DJ Premier AF1’s sport a Black, Dark Green, and Dark Blue colorway along with some [...]

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