As I hinted in a tweet yesterday (yes, you must follow us), we’re ready for something different, and a lot of others are too. It’s still a relatively new year, and more then ever people seem to be looking to break the mold, try something new, and essentially evolve their style as they embark on the pursuit of this new year.

Well over here, we start at the feet. And as my return from the tradeshows in Las Vegas confirms…Adidas continues to take things to a level of their own. To expect lots more excitement to come for the rest of this year should go without saying.

What better way to start the push towards the new with an “O by O” release from world famous designer, Jeremy Scott. I was first introduced to Jeremy’s work through my friends over at Fruition, who showcased many of his pieces that left me speechless. The playful concepts and aesthetics immediately set his designs apart from the rest, making his mark as a true originator. The Adidas “O by O” moniker stands for “originals by originals”, which will offer up original footwear and apparel by original designers such as David Beckham, Kazuki, along with Jeremy Scott.

Now that you’re brought up to speed (if you weren’t already), check out the latest color of the JS Wings… the color and detail says it all…

Already owning some “JS 3 Tongues”, and Kazuki’s leopard print “Vulcanized Boot”…I couldn’t be more excited for these and much more “O by O” on the way!!

-Cinematic