Mar 7
Amongst Friends Spring 2010 Cut & Sew
A couple weeks ago, the Amongst Friends Spring tees came in (check here). Now the cut & sew has arrived, an area where the brand has stepped it up in a major way.
While we hit the driving range last time, we decided to stay indoors for a little private card game this time around. Does John Malcovich’s quotes from “Rounders” come to mind…anyone?
Here are some of the details of the AF cut & sew below:
Bernie (the stoic gamer getting his Phil Ivey on): The “Always on the Green” New Era 59/50 keeps his eyes low. Not low enough as he ends up losing out and trading in his watch as collateral. Better that, then the “Bellport” Hooded Deck Jacket, a lightweight chambray jacket, with a fancy pleated front.
Jason (cool guy in the sunglasses): Smooth as he may be in the short-sleeve “Beaumont” Half Placket Shirt, the cards didn’t fall his way. It wasn’t too long before he had to dig into his “Heritage” wallet – embossed with the AF logo and equipped with a money clip. A loser again…at least he’s got a slick jacket – the “Engineers” Blazer, a lightweight, brushed-cotton twill coat fit for Spring.
Evan (the serious player): Howard Lederer may be the “Poker Professor”, but Evan looks the part of a card shark scholar in his “Dunwood” Hooded Rugby Shirt (with clean cuff and sleeve detail). He thinks he has one-upped the competition, but the stress on his face should show that…
Alex (lucky bastard): wins the pot!! In the end Alex beat out his rival, taking the scholar to school in his “Educate” Henley Sweat shirt – a fine piece made from baby french terry. Check out the cotton shirting trim inside the collar…Alex tops the outfit (and the win) off with the “Offerings” New Era Gatsby, complete with AF logo patch and the same lining inside the henley collar, on the inside of the cap.
Russ (the dealer who knows the deal): he brought the game to us. Housing his pro-poker chips and deck inside the “Wells” Chambray Back Pack. He ran the game, now take a look at how it all went down…






















-Cinematic
10 comments10 Comments so far
Leave a comment


wow! the final pictures came out sick!! nice job a-lex!
CRAAAAAAAACK!
it was a great idea, thanks bam
nice dramatic lighting. you guys look great. good job!
Woow this came out soooo freakin ill!
uh huh uh huh…HILARIOUS…..lol
THAT CONCEPT WAS INSANE!!!!….BIG UPS TO THE CREW!!!
You guys creativity never ceases to amaze me. A very good look indeed. Good Show!!
[...] Check it out on their blog here. [...]
DAMN! these shots came out freshhhh