“Here it is the groove, slightly transformed. Just a bit of break from the norm”…

Summer, summer, summertime indeed!  With summer collections hitting the shop around the same time, we decided to get the gang together for yet another little lookbook/photoshoot. This time around we picked “Official Selections” from the new 10 Deep, Amongst Friends, Mishka, and Only NY summer collections, and spent a typical Extra Butter day enjoying the weather in the new gear, and playing around with the camera of course.

Click here or the photo below to take a look at the entire lookbook.

The photos were done by our very own, and newly graduated, Alex. I just want to take the time to congratulate young Alex on his elementary High School graduation, and even more so for his acceptance into F.I.T.! There was never any doubt of that though was there. I mean, have you seen his portfolio!?!? Other young selvage cats are simply not on his level…Now if only we could close up the shop to bombard you with cheers and jeers at your graduation ceremony Friday, CONGRATS, jerk! And sincere thanks as always to everyone who helped out!

-Cinematic