So I’m back from a dream week in NYC for my coverage of the World Basketball Festival. From those following the Extra Butter tweets, you would have seen that I was quite busy. Over the next few days I will release some more flicks and footage in a 3-part series for you to get a more in depth look.

I have to thank my friends at Sneaker Freaker for this opportunity – please check the wrap-up I did for their site here.

In this post I will highlight some of the features in Harlem. Uptown was bubbling with all sorts of things to get your basketball juices flowing, so have a look.

Inside “The Ballroom” was a historic look at the evolution of jerseys, game balls, and of course sneakers. There were also interactive flat screen monitors to give a closer look at not just sneakers, but players and their signature moves – which the video will show you below.

World Basketball Festival Ballroom from Extra Butter on Vimeo.

Jordan Brand was fully present of course well with superstars Chris Paul and D. Wade appearing at House of Hoops, and a full Jordan Brand “For the Love of the Game” installation, down the street at Atmos.

On Friday night we had the pleasure of attending the world premier of the  “Air Force 1: Anatomy of an Urban Legend” documentary. A truly incredible film and star-studded affair, the evening was surreal to say the least.

Click here for the rest of the photos —->

More from “The Ballroom”….

I wouldn’t be caught dead in that New York Rens jersey…

Bob Lanier…size 22. Anyone know the only other NBA player with a bigger foot?

Found this on the touch-screen. A retro in mens sizes would be a blessing…

A shrine paying homage to the legend…

“Air Force 1: Anatomy of an Urban Legend” and “Just for Kicks” director, Thibaut de Longeville.

The man who’s music has been on constant heavy rotation at Butter all summer long – Theophilus London!

Quoteables for days…Grandmaster Caz

On-screen, our friend Clark kent…his scenes in the film are astonishing, just wait.

Part 2 coming soon….

-Cinematic

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