10 Deep Summer is here. And you know what else is here…finally, made it’s way to Long Island – Sonic. Yeah, the commercials you’ve seen on tv for years promoting all sorts of tasty treats, but never had the pleasure of having unless you traveled out of state, finally made it’s way here out east to North Babylon. Since opening, we’ve been fiending to give it a try and finally did all decked out in the new summer gear from 10 Deep.

The collection consists of mostly tees, tanktops, and caps, but you’ll see a few other standout gems in there such as the Worldwide short sleeved buttondown (multiple flag print), Andrew’s Shorts (well cut raw indigo denim shorts), a mean but classy Fleet Foot Polo, and a knuckled up 10 Deep Dugout! While I know you’re already on  your phone texting and tweeting, arranging a visit to the shop to check all the pieces in person…here’s some pics from a typical gorgeous summer night out on the isle for us – cooling out, eating, looking smooth, and having a f!@#in’ blast!

Photos by K-Swiss, Christian, and Valentina…

To view the rest of the photos click here —> Read more

Yet another holiday weekend release, the highly anticipated Nike Foamposite Pro “Retro” will be hitting stores this Friday, July 1st. The shockingly vibrant “Retro” color that makes up the majority of the shoe’s upper has been on the minds of many Foamposite fans every since pics of the shoe leaked earlier this year. The strange hue is the same color that was found in last year’s top selling “South Beach” LeBron 8 shoe.

So with all of the excitement surrounding anything that contains the high profile “Retro” colorway I wouldn’t sleep in late on Friday morning. Be punctual and don’t miss out on what seems to be one of the top sneaker releases of the year.

RELEASING: Friday, July 1st 2011

For more info, click the pics above or reach us at: (516)-632-5150 / extrabutterny@gmail.com

- ScooP

I hope that you’ve worked up a hardy appetite because we just got in some delicious new youth Vans that’s sure to keep your mouth watering. Vans put a unique food twist on their classic Slip-On and Authentic youth styles. We scooped up 3 barbecue-esque styles of Vans that are based on a Cheeseburger, Watermelon and Sprinkles for desert.

All of these fun Summer skippies are currently only available in kids, which makes me wish that I wore a size 3. But for all you who can squeeze your foot into a pair of Vans youth kicks, make your way down to the store or just click here.

For more info, click the pics above or reach us at: (516)-632-5150 / extrabutterny@gmail.com

- ScooP

Just in time for Independence Day the patriotic Air Jordan V White/Midnight Navy/Varsity Red colorway screams Summer time fun. The Red, White & Blue color scheme sets the perfect tone for any BBQ/firework extravaganza you might find yourself bumping into this Summer.

The unique mixture of White leather and patented leather upper sits smoothly onto the Midnight Navy midsole while the whole shoe is accented by Varsity Red hits throughout. This is an all new colorway for the classic AJ5 silhouette, but somehow it has a very familiar vibe. So this weekend while you’re grilling those franks and lighting those sparklers be sure to snag you a pair of the latest Air Jordan V’s releasing this Saturday, July 2nd.

RELEASING: Saturday, July 2nd 2011

For more info, click the pics above or reach us at: (516)-632-5150 / extrabutterny@gmail.com

- ScooP

Oh beautiful! Ready for the fireworks, frankfurters, and some good ole’ Independence Day fun!? Show up at that BBQ more U.S.A. than everyone else with the Vans Era’s on. These patriotic kicks are money no matter what time it is. The outer sports the stars and the inside has the stripes. For more views check them out here.

For more info, click the pics above or reach us at: (516)-632-5150 / extrabutterny@gmail.com

-Cinematic

As Nike continues to push the limits of sports technology with applicable and innovative production methods and materials, they’re also always in the “kitchen” cooking up new ways to make them aesthetically pleasing. With the innovation of their minimal stitch, Hyperfuse technology, Nike broke barriers in the sneaker making process and also managed to greatly reduce product weight which is a keen component is any sport.

Since then Nike has revamped the Hyperfuse products and applied this technology to many of their classic silhouettes such as the Air Max 90, Dunk High, and yes the Air Force 1 Hi. The latest Air Force 1 Hi Hyperfuse just dropped in today and come in a dark Midnight Fog colorway. The shoes are made primarily of a Hyperfuse composite which leaves a mesh lining on the toe-box and side panel. And just for kicks these AF1′s come with a 3M reflective ankle strap. The application Hyperfuse mesh integration on the shoe is to lighten and promote breathability to an otherwise bulky silhouette. Giving the AF1 High a long lost Summer appeal.

For more info, click the pics above or reach us at: (516)-632-5150 / extrabutterny@gmail.com

- ScooP

What better way to celebrate yesterday, you know…the first day of summer, than with a new collection of Amongst Friends. AF brings the summer look the way they bring every seasonal collection, with class. Their lightweight cotton photo-print tees, henley tanktops, short sleeve button-downs, a pair of shorts, and a straw fedora (New Era) hat! The photo tees capture moments of camaraderie between cultural icons, and the tanktops incorporate the unique henley button look at the top while sporting a flash of polka dot print. And finally, the button-down shirts, shorts, and fedora have an elegant taste of Amongst Friends’ custom paisley print that spices each piece up perfectly.

All the pieces are in-store now and will be available in our webstore shortly. Take a look at the photos of our friend Justyn crushing  it below…

Click here to see the rest of the photos —> Read more

You’ve heard of Dunk Exchange, you’ve heard of Sneaker Con, you’ve heard of Sneaker Pimp, and now we’ve got Butter Swap! Recently the buzz has been growing amongst the local sneaker community, and everyone’s antsy to swap, buy and sell all of their sneaker heat.

The way this came about was when one of our local supporters told us that on Fridays at RVC’s South Side Middle School he and his classmates would usually bring in pairs of kicks to buy/sell/trade to one another. With school nearing it’s end we spoke about having this get-together meet up at EB instead.

So last week we subtly leaked to word that this Tuesday would be our first installment of BUTTER SWAP, and the response was great. Check out how it went and stay tuned for details because the next one could come any minute.

-ScooP

It’s been a while since we’ve had some clothing for our lady friends out there. But, with our friends at Married to the M.O.B. collaborating with the world famous, French artist Fafi, we decided to bring in some pieces and show some love to the ladies.

Fans of Fafi’s stellar work with other brands such as MAC, Adidas, and Chanel – some of the Most Official Bitches we know decided to rep for MTTM over some tea at Chat Noir and sport the new collection…dolled up in Fafi’s signature characters “fafinette” style. Check the images below, and stop in before these girls get ‘em all!

Have a look at the rest of the photos by clicking here —> Read more

Watch this. God they’re good. I love them… F#@K 10 DEEP!!

A NIGHTMARE ON FULTON STREET from 10 Deep on Vimeo.

-Cinematic