We’re only a few days away from opening ceremony for the 2012 Summer Olympics in London!! In celebration of the world coming together for national pride, competition,  and thrills of victory – we are releasing our Summer range of t-shirts and tank tops, aptly titled – “Everyday Champions”.

While the Olympics only take place every 4 years, we take our own spirit and mentality of going for the gold everyday as our seasonal theme.. We’ve teamed up (again!) with fellow champions – Karl & Ryan of JNSQ Films, on the video below showcasing the pieces in the collection, and a little bit of our winning!! We are the champions, my friend…

Extra Butter Summer ’12 – EVERYDAY CHAMPIONS [Look Book Video] from Je Ne Sais Quoi Films, LLC on Vimeo.

The “Everyday Champions” Summer ’12 collection will be available in-store Thursday, July 26th and releasing online Friday, July27th.

-Cinematic

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