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Whether one of the models was your favorite growing up, or it’s what got you interest in sneakers, or you simply respect the heritage of innovation, you can’t deny that the Nike line of Air Max technology has staked its claim as one of the most influential and integral facets of athletic footwear.

On March 26, 1987, Nike introduced the Air bubble for maximum support and comfort for runners. Developed and engineered by a then-no name architect, Tinker Hatfield, the technology has vastly expanded into other channels of sports- from running to basketball to cross training- dramatically propelling the footwear industry into a progressively design and thinking driven business.

Though not a typical milestone year to celebrate, Nike has released a series of Air Maxes to honor the day the AM innovation was given to the world. The highlight piece is the originator, Air Max 1, in a familiar OG University Red colorway, upgraded with a blast of volt green on the midsole gives it a refreshing and contemporary feel. The final touch of the 3.26 mark on the tongue commemorating the anniversary will no doubt be make this a must have.

Then moving to the next heavy hitter, the Air Max 90, with two interpretations of the ever-classic Infrared colorway.  The 90 Jacquard features a seamless knit upper with a midsole built reminiscent of AM90 Current with a Free-integrated midsole.  Next is the Ice treatment that has taken AM heads by storm recently, with the signature triangular geometric design on a lightweight, hyperfused built, and translucent gel outsoles.  The trio create a perfect display of how the Air Max family has evolved and pushed the boundaries of design.

Needless to say that the Extra Butter team will be taking initiative to celebrate Air Max Day. Not only will these shoes be available for sale, but both EB locations will have displays of our staff’s personal pairs of favorite Air Maxes. Be sure to check it out, and while you’re at it, be sure to come in wearing your own Air Max fire for a chance to be shouted out on our Instagram.

 

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For more information feel free to contact us at 516-632-5150 (RVC) / 917-965-2500 (LES) or at info@extrabutterny.com

Air Max 1 Premium QS “Air Max Day”
Sail/ University Red- Neutral Grey
665873-106
$125

Air Max 90 Ice
Dark Grey/Cool Grey-White-Black
631748-006
$150

Air Max 90 JCRD
White/Dark Grey-Black-Infrared
631750-100
$150

- BAM