Following up Part 1 of the first drop of Holiday 10 Deep gear, Part 2 features the more athletically inspired “Victory” collection. With the slogan “Never Lose!” as the inspiration behind these pieces, this line features a bit of everything from Varsity Jackets to Starter Snapbacks to Crewnecks and Hoodies. So if you plan on having a victorious holiday season 10 Deep and Extra Butter have just what you need.

And remember, to the victor goes the spoils…

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Oh you didn’t think we’d start this Holiday season without 10 Deep did you?! Not a chance…but we did keep some of the 10 Deep Holiday delivery, another one of those “best collection to date”-type joints, off the blog and sitting in-store for the faithful to come by and scoop up first.

Check out Justyn in some of the pieces below with favorites such as the Division Baseball Jacket (Chips Camo…WHAT!?!?!), the Nordic Panther Sweater – which is going down as Holiday Party Sweater of the Year for sure, and the glorious Sig-5 10 Denim in the perfect color for the season – “harvest brown”.

Be sure to check out details and more photos after the jump, because with them flowing all together so well like they do, well…you need all of them! Be on the lookout for a Part 2 later this week as well….

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The trilogy is complete. Part 3 of our “Official Selections” Fall 2011 lookbook, finishes up the shop’s select offerings as a follow up to last week’s Part 1 & Part 2.

For Part 3…we went back to our core, to bring you the most “butter” photo series of the 3. With today being Halloween, which was celebrated all month long with a variety of horror-movie nights events – it’s only fitting that we present the looks with our friends masked up and ready to start a scare!

Here’s a few notes on pieces by each brand I feel deserves a little extra attention:

• 10 Deep “Gretzky” long sleeve – worn by my fellow die-hard hockey fan Andrew, the piece brings fleece comfort to the classic styling of a hockey jersey – a look that has always stood out over time. And, thanks to 10 Deep – it’s that time again!
• Rocksmith’s “Militia Hooded Buttondown” – I chose to wear myself as a crazy Captain Bald Eagle concoction. The piece is colored in that olive color perfect for this time of year and is constructed in a tough ripstop material as rugged as the song the shirt is named after, Gangstarr’s “Militia”.
• G.P.P.R. absolutely nails it with this “McQueen Jacket”, producing the perfect camouflage piece for the season. And Kenroy wore a mask with it that was a little too good of a fit.
• The “Mishka” pieces are always near and dear to us, and I think D and K-swissy sported them in the bizarro way they should be. K-Swissy wore the ultra-fiended for “Keep Watch Leggings”, while D took the “Death Adder Varsity Jacket” to a whole other level.
• Amongst Friends debuted the “First String Varsity Jacket” this season leaving many with an “Oh S—!!” reaction when people have seen it up close and personal. Alex gave this piece a try, finding it to personify the essence of classiness that is Amongst Friends.
• While a few stellar Publish pants are seen on many of the models, the piece I’m finding essential to everyone’s wardrobe is the “Graft Camo Jacket”, which acts as a light jacket or layering over-shirt. Our boy Washington brings this together quite nice as Mr. V for Vendetta!

This is the last of the Fall looks and we urge you to give the pieces that have caught your eye a try before these all disappear. Let’s see what combos you guys can put together, and feel free to come and try these on with a mask as well just for the hell of it.

Click the image below to view the photos

Big buttery thanks to everyone for helping out – always special and fun getting together with the fam on projects like this!!

-Cinematic

Part 2 is here!! Or should I say Part Deux…

The followup to “Official Selections” Fall 2011 – Part 1. This time around we’re exposing you to the other side of the game, bringing out the more casual and mature (or is it grown and sexy?) side of street-wear. Whatever it may be, this lookbook features a ton of dopeness curated by Extra Butter for your viewing pleasure.

No matter the occasion, these everyday Fall selections are guaranteed to keep you looking like the accomplished and morally advanced individuals you are. Yet again helping you to achieve these distinguished looks are the likes of Amongst Friends, G.P.P.R., Mishka, Publish, Rocksmith, and 10Deep. You should know that when these brands combine, they form like a street-wear donning Voltron, giving you a complete and unique style that never fails. Take a look at some of the highlights from Part 2:

• “Ranch Hand” Denim Jacket by 10Deep
• Wool Tweed & Flannel Lined “Upstate” Vest by Amongst Friends
• “Skyline” Shawlneck Caridgan by Rocksmith
• “Patchwork” Poplin by Mishka
• “Leroy” Bomber Jacket & “Endo” Chinos by Publish
• “Rhodes” Long Sleeve Sweater & “Cro Mags” Twill Pants by G.P.P.R.

Click the image below to view the photos

And please do remember, we will be releasing Part 3 of our Fall series around Halloween!

-Ezra

With the store fully stocked with a variety of looks and styles from our favorite brands, we had no choice but to provide you with an inside look at the best of what this season has to offer. Thus, I introduce to you the “Official Selections” Fall 2011 lookbook. You can thank us later.

As the first part of a 3-part series, this lookbook is packed with tons of heat and features the crew keeping it trill in some of the more athletically inspired pieces we have available here at the store. Here’s an idea of some of the aforementioned heat you can expect to find within the pages of this guide to Fall freshness:

• Varsity Jackets & Cardigans by 10Deep & Mishka
• Outerwear by 10Deep & Amongst Friends
• Bottoms & Denim by GPPR, Mishka, & Publish
• Snapbacks, Fitteds, and Beanies by Rocksmith, 10Deep, & Mishka

Basically, the brands we carry came through with all the heat you need for the season…
Click the image below to view the photos

Be on the lookout for Parts 2 & 3 coming soon!

-Ezra

So in addition to the Summer ’11 collection that dropped 2 weeks ago, 10 Deep also hits us with some bags. Pretty simple in design, top quality, and both perfect for a nice summer getaway.

The Division Daypack is basically all you need in a backpack. Constructed from a rugged condura nylon, with protective padding, and a bunch of pockets. These packs should inspire people to get out of this busy place for a bit and go camping…

We also received the Barrel Duffle. Also made of condura nylon, the Barrel Duffle is a 20″ long so you can bring it on the plane as a carry-on, but it’s also perfect for the quick weekend getaway.

For more info, click the pics above or reach us at: (516)-632-5150 / extrabutterny@gmail.com

-Cinematic

10 Deep Summer is here. And you know what else is here…finally, made it’s way to Long Island – Sonic. Yeah, the commercials you’ve seen on tv for years promoting all sorts of tasty treats, but never had the pleasure of having unless you traveled out of state, finally made it’s way here out east to North Babylon. Since opening, we’ve been fiending to give it a try and finally did all decked out in the new summer gear from 10 Deep.

The collection consists of mostly tees, tanktops, and caps, but you’ll see a few other standout gems in there such as the Worldwide short sleeved buttondown (multiple flag print), Andrew’s Shorts (well cut raw indigo denim shorts), a mean but classy Fleet Foot Polo, and a knuckled up 10 Deep Dugout! While I know you’re already on  your phone texting and tweeting, arranging a visit to the shop to check all the pieces in person…here’s some pics from a typical gorgeous summer night out on the isle for us – cooling out, eating, looking smooth, and having a f!@#in’ blast!

Photos by K-Swiss, Christian, and Valentina…

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Watch this. God they’re good. I love them… F#@K 10 DEEP!!

A NIGHTMARE ON FULTON STREET from 10 Deep on Vimeo.

-Cinematic

10 Deep is becoming infamous for their brand collaborations and it is rumored that their latest  collab with Reebok has been in the works for over 2 years, but these seem to be worth the wait. The end result being the 10 Deep x Reebok Night Sky Mid. The Reebok classic Night Sky shoe was originally designed to be both a rough terrain hiking shoe as well as a light weight and comfortable casual walking shoe. The durability, functionality mixed with with it’s two-faced rugged/casual persona made the Night Sky the ideal shoe for 10 Deep who keeps a strong urban but outdoorsy image.

The upper of the shoe is composed mostly of a Camel colored nubuck  with Blue accents that can be found on the toebox, side panel and ankle. The outter sole is a blend of a Black and Pewter speckled pattern along with the same Black and Pewter colors used on the tongue and sock liner. With the padded Reebok die-cut EVA midsole and the light weight nubuck upper this shoe is sure to deliver on it’s promise to be both cousy and durable with you’re trekking through rockiest mountain side or the most crumbled of sidewalks.

For more info, click the pics above or reach us at: (516)-632-5150 / extrabutterny@gmail.com

-ScooP

10 Deep again…and let’s face it, you cannot get enough. I told you how the first delivery seemed like it was tailor made for me, well the same could be said about the second. Sportswear inspired pieces from the “Victory Group” for your winning ways, clean Spring basics from their “Garment Surplus” range keep things classy, and of course there’s plenty of your core 10 Deep styles that speak for your ego and talk down to your foes…

This time around, we partnered up with our Roc Boy locals – G.M.F.B.!! The squad got swagged out and took a stroll around their RVC stomping grounds showing off the pieces to the fullest. Rewind…the squad got SWAGGGGGGED out and….now you get it. Check these fresh selects and come get some before I get it all!!

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