UBIQ x Asics Gel Lyte V “Midnight Bloom”

When you think of spring, most people envision a bright, cloudless day, sunshine streaming down upon your face, and lush, sprawling fields  green grasses and an abundance of flowers.  However, for this classic Gel Lyte V model, UBIQ x Asics decided to venture down a different path, thinking instead…

BAIT x Asics Gel- Lyte III “Nippon Blues”

Asics, which derives its name as an acronym for the Latin expression, “anima sana in corpore sano,” translates as “a healthy mind in a healthy body.”  Coupled with the “Nippon Blues” theme honoring Japanese jazz culture, BAIT is changing up the game for their third and final installation of the “Basics…

Onitsuka Tiger “Colorado Eighty-Five”

Two years have passed since the revival of the “Colorado Eighty-Five” by the Japanese footwear brand, Onitsuka Tiger, and it appears that this 1980s retro runner is back to stay, at least for the time being.  This model, once associated almost exclusively with trail shoes, can now be seen…

Asics Arrivals – Gel Kayano Trainer

The Asics Gel Kayano Trainer first graced the feet of the masses back in 1993 in the form of the TN310.  Over 20 years later—with the retro runner trend in full swing—it is only fitting that we see the originals brought back to life.  The Kayano always implemented the…

Asics GT-II – Black/Bright Orange

Debuting in 1984, the Asics GT-II was the first Asics model to feature their signature “Gel” technology. This technology would later pave the way and help catapult the brand into one of the elite when it came to running sneakers. And now, years late, not only are they still…

Asics New Arrivals – Gel Epirus

It’s no secret that Asics has been on fire this year.  Asics has continued to execute flawless collaborations with designers around the world.  Their general releases are not only selling out, but are gone in pre-order!  The brand has proven themselves time and time again as innovators in the…

Extra Butter x Asics Gel Lyte V “Snake Charmer” – Release Recap RVC

So last week we kicked off the beginning of the end to our “Death List 5″ collaboration with Asics.With this chapter coming to a close, it was great to re-live the excitement of the previous releases as well as help accommodate and people who missed out the first time…

Extra Butter “DL5 Exhibit Room” & Snake Charmer reveal Party

Last week just prior to Snake Charmer’s arrival we had an event at the shop and unveiled our Death List 5 room. It actually may be more like a lair, or a museum. Guests arrived at an unassuming door, only to discover our own private shrine to our Death…

Extra Butter x Asics Gel Lyte V “Snake Charmer” – Release Recap NYC

Before we get into tonight’s Snake Charmer Gel Lyte V online release madness, let’s take a quick look at some of the footage from this past Saturday’s NYC release, where customers were surprised by being escorted through the Death List 5 exhibit room! We had a good time all…

Death List 5 Week

So as we come to a close on our Death List 5 project with Asics, we have decided to go back to the beginning of our story, and re-tell the tale of 5 sinister serpents that made up our ambitious and unprecedented 5-shoe collaboration with Asics. Before our coup…