Asics Arrivals – Gel Kayano Trainer

The Asics Gel Kayano Trainer first graced the feet of the masses back in 1993 in the form of the TN310.  Over 20 years later—with the retro runner trend in full swing—it is only fitting that we see the originals brought back to life.  The Kayano always implemented the…

Asics GT-II – Black/Bright Orange

Debuting in 1984, the Asics GT-II was the first Asics model to feature their signature “Gel” technology. This technology would later pave the way and help catapult the brand into one of the elite when it came to running sneakers. And now, years late, not only are they still…

Asics New Arrivals – Gel Epirus

It’s no secret that Asics has been on fire this year.  Asics has continued to execute flawless collaborations with designers around the world.  Their general releases are not only selling out, but are gone in pre-order!  The brand has proven themselves time and time again as innovators in the…

Extra Butter x Asics Gel Lyte V “Snake Charmer” – Release Recap RVC

So last week we kicked off the beginning of the end to our “Death List 5″ collaboration with Asics.With this chapter coming to a close, it was great to re-live the excitement of the previous releases as well as help accommodate and people who missed out the first time…

Extra Butter “DL5 Exhibit Room” & Snake Charmer reveal Party

Last week just prior to Snake Charmer’s arrival we had an event at the shop and unveiled our Death List 5 room. It actually may be more like a lair, or a museum. Guests arrived at an unassuming door, only to discover our own private shrine to our Death…

Extra Butter x Asics Gel Lyte V “Snake Charmer” – Release Recap NYC

Before we get into tonight’s Snake Charmer Gel Lyte V online release madness, let’s take a quick look at some of the footage from this past Saturday’s NYC release, where customers were surprised by being escorted through the Death List 5 exhibit room! We had a good time all…

Death List 5 Week

So as we come to a close on our Death List 5 project with Asics, we have decided to go back to the beginning of our story, and re-tell the tale of 5 sinister serpents that made up our ambitious and unprecedented 5-shoe collaboration with Asics. Before our coup…

Extra Butter x Asics “Snake Charmer” Gel Lyte V Photos + Release Date!

“Do you find me sadistic…?” Alas…we reach the end of the list. As our Death List 5 Project comes to a close, we finish things off with the leader of the sinister serpents that came before…Snake Charmer. The Gel Lyte V has taken the vintage-tech running world by storm,…

Extra Butter x Asics Gel Lyte V “Snake Charmer” Teaser

1. Cottonmouth 2. Copperhead 3. California Mountain Snake 4. Sidewinder 5. Snake Charmer Alas, the final chapter.  In true Spaghetti Western style, The Bride has used her cunning and irony to defeat her foes, and is left to engage in one final duel to complete her vengeful crusade.  Last on…

RESTOCK: Extra Butter x Asics Gel Epirus “California Mountain Snake”

We’re at the home stretch of completing our film-inspired DL5 collection.  But before we move onto the coveted Snake Charmer, we’d like to provide a bit of a treat for some if you. The devious “California Mountain Snake” is back for more trouble. The Gel Epirus made its retro…