Here’s a Sweeet sale for footwear orders on the webstore, excluding Nike, Jordan, and TOMS. The code is “kicksdeals” and it expires 4/22/12 at 11:59 pm ET.

Click HERE for more info, or feel free to reach us at: #516-632-5150 / extrabutterny@gmail.com

-Amy

Thanks to the all mighty Reebok creative director/brand ambassador – Swizz Beats for instagram-ing this pic of Terrence repping #SheriffGang on BET’s 106 and Park yesterday!!

Nicki Minaj thinks she’s bad with those heels, but the Sheriff Pump OXT’s are as mean as they come…thanks to Terrence and Swizz, stay buttery!!

-Cinematic

The SHERIFF is officially in town! In many towns as a matter of fact as our online release Saturday morning sent pairs all over the world. Let me just mention – we LOVED seeing everyone who had ordered the “Ahchoo’s” and came back to make sure to complete the set. Thank you to everyone who got their pair and did part in freaking me out by crashing the site for a bit again!

This recap post here, is going to give you a glimpse of the in-store release that took place. Ever since opening, the shop has taken on a special life of it’s own at night, and last Friday night was indicative yet again, of the night time magic that takes place when we do special events like this. Customers from near and far queued up, and from as much as I’ve been able to catch up on so far, a lot of you guys and girls got along! I see the tweets, photo sharing, networking, etc. The Butter team is super proud of that, especially with the kind of lineup horror stories you hear these days, the fact that you all had a blast and made new friends – that’s what it’s all about!!

We’re ecstatic to see everyone representing and wearing either the “Sheriff’s” or “Ahchoo’s” – please be sure to facebook, twitter, tumblr, and instagram us with your work!! #SheriffGang shots we’ve been seeing are looking mean!

Big buttery thank you to everyone who made this happen – Bam, Karl, Ryan, Tai, Cam, DJ Tezo for holding us down, the extraordinary EB team, everyone at Reebok that were so awesome to work with, Sheriff Ahchoo, and of course you – all of you who’ve been supporting us, holding us down, and spreading butter all day everyday! Let the rest of 2012 be amazing for us all!

Click here to see the rest of the photos.

-Cinematic

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IT’S.ABOUT.TO GO.DOWN. Check out the official Sheriff gang over here…all set to deliver tomorrow at MIDNIGHT, and Saturday the 24th at 11am! We’ve been waiting as patient as possible, but we couldn’t resist gearing up for some photos that are shared below.

The Reebok “Sheriff” Snapback, which you caught glimpses of in our “Sheriff” video, will be available.
We will also release an exclusive “Sheriff” Crewneck (also available in a bundle pack with the Pump OXT’s).

*Pump OXT & Crewneck Bundle and Snapback cap will be available in limited quantities while supplies last*

To view more release info, pics, and pricing, please visit our webstore. *We will not be accepting phone orders – online orders only*

-Cinematic

Did you catch that tweet last week? I said “these guys knew first”, and when I say “these guys”, I mean the champions from down under – the outback army at Sneaker Freaker!!

I’m sure I’m not alone when I say that Sneaker Freaker has played a major part in my passion for sneaker culture on just about every level. Woody’s words serve as a sort of distant mentor to me, and for our “Ahchoo” and “Sheriff” Reebok Pump collabs to be featured in there is a true blessing.

Those up on Sneaker Freaker, having grabbed up that Issue #23 right away knew about the “Sheriff” for a while now, while we did our best to keep it on the hush…but if you want your copy to commemorate your love for “Ahchoo” or if you plan to ride with the “Sheriff”, we have some extra copies on hand for purchase now!

-Cinematic

Looks like there’s a new sheriff in town! At the end of December, when our “Ahchoo” Pump AXT took to the world, only half the story was told. See, this was a pack that we here took it upon ourselves to have some fun in telling a story. The story of “Ahchoo” from Mel Brooks’ “Robin Hood Men in Tights” and his adventures with Robin’s men that landed him with the new job as “Sheriff”. The story is our tribute to inspirations from our youth – Dave Chappelle and the Reebok Pump. Both icons in their respected cultures, “Ahchoo” has joined their ranks…and now it’s time for the “Sheriff”!!

The “SHERIFF” Extra Butter x Reebok Pump OXT will be releasing in-store -
Saturday, March 24th at 12:00am (that means Friday as soon as the clock hits MIDNIGHT)!!
DJ TEZO will be on hand yet again, spinning tunes and getting you PUMPED UP!

The “SHERIFF” will be available online in our webstore on Saturday, March 24th at 11:00am.
More details on all “Sheriff” products available here.

Extra Butter x Reebok Pump OXT “SHERIFF” – $135
Keep checking the blog throughout the week for other “Sheriff” goodies that will be available and official webstore link.

Click here to see the “SHERIFF” Video we did with JNSQ Films.
Click here to see more photos and info on the “SHERIFF”.

Sincere thanks to everyone who’s been supporting, following, and taking part in ushering the new “SHERIFF” in town. From sites, blogs, magazines, friends, and family all over the world, the love and support has been overwhelming and a blessing! It feels like we’ve been waiting for this night for an eternity – couldn’t be more excited to wear our “Sheriff” and share it with all of you! See you all in-store (and online) Saturday!!

For more info please stay tuned to the blog or contact us at #516-632-5150 / extrabutterny@gmail.com

-Cinematic

The follow up to the Extra Butter x Reebok “Ahchoo” Pump AXT is the OXT, another model recently resurrected from the Reebok archives.  The rugged feel of the OXT provides for a perfect canvas for durabuck and premium tumbled leather.  Hunter green, black and dark brown make for a classic look, but the signature wow-factor lies in the mudguard, adorned with a unique arrow quill-like pattern.  As with the AXT, the OXT also sports the model orange Pump for consistent tribute with the “Ahchoo”.  The OXT may represent the entire Men in Tights‘s attire, but Extra Butter dubbed these the ‘Sheriff,’ specifically paying tribute to the closing scene where Ahchoo is appointed the new sheriff of Rottingham.  “A black sheriff?  And why not?  It worked in Blazing Saddles.”

Watch: “Sheriff” video by JNSQ Films
Follow: @SheriffAhchoo on twitter
Stay tuned: Official release info and other goodies….COMING SOON!!

-Cinematic

After over a year of planning, weeks of teasers, and hours or waiting on line, the Extra Butter x Reebok Pump AXT “AHCHOO” finally made it into the hands of those eager sneaker-heads who awaited it’s release at the stroke of midnight. This event was a red carpet affair, and as DJ Tezo spun the wheels of steel we greeted all who came out with the red carpet treatment. Check out a couple pics of those who bared the cold Winter night to be the first few to get their hands on our first sneaker collaboration. Click here to view the entire gallery.

Special thanks to all the customers who’ve supported us before, during, and after this amazing moment. And a special shout outs to those who were able to make it down to the store for our inaugural sneaker release!

Click the image above or click here to view the entire gallery.

-ScooP

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Happy New Year folks! Hope everyone had a good holiday. Needless to say, Extra Butter and crew had a great one, finishing off the year strong with our first Reebok collab- the highly anticipated “AHCHOO” Pump AXT. After all the videos, photos, tweets, and blog coverage, the wait was finally over; all leading up to our midnight in-store release this past Friday.

Line-ups are nothing new for us, but words cannot express how it feels when they’re lining up down the block for your own product. (Even more to see our webstore crash the following morning, only to find out our online stock sold out in less than 11 minutes!). They weathered the cold night, but sure enough found their way into the shop. Customers were greeted with the red carpet treatment along with a photo opp and tunes provided by DJ Tezo. Shouts to Paulie, the first in line, welcomed with an extra treat -a copy of the Robin Hood: Men in Tights dvd! Speaking of special treat, some of you may have found an extra trinket in your shoebox… examine closely .

Overall, the response of this release exceeded all our expectations. It is a priceless and honoring feeling to witness the tremendous response to this project. We hope those who got a pair are filled with similar content for the product that we and Reebok yielded. And we couldn’t have done it without all the supporters, customers who copped, and other select shops who stocked the AHCHOO Pumps. And an especially big thanks to JNSQ Films for giving our viral videos life, Cam Brewster for taking the role of our AHCHOO, and Tim, David, Kyle, Eric and the other good people at Reebok for giving us this opportunity and make a dream come true!

Thanks everyone and expect big things for 2012!

Click through to view the gallery of the entire recap. And be sure to check out our Facebook to view and tag yourself in the midnight release “Red Carpet Premiere” photos!

- BAM

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“AHCHOO” is all set and ready for you, waiting for the people coming from near and far tomorrow night at midnight, and going out to our out-of-staters, and out-of-country friends Saturday at 11am….but we have some exciting new details for you.

We give you the first glimpse of the 2nd set of lacing that comes with the shoes. Now you can have your pick of laces between the “cream” and the “mauve” laces. Whichever you choose you are good money with the “AHCHOO” Hoody we’re releasing exclusive through us in *LIMITED* quantity.

To view more info on pricing and release info please visit our webstore.

-Cinematic