Extra Butter x Reebok Classics Ventilator “Street Meat” Release Recap

Thank you Reebok and everyone who came out for our “Street Meat” launch party. We had a blast celebrating and enjoying some of the best Halal food in NYC. Keep a look out for the recap video by our good friends Genmotion. -EB

Extra Butter x Reebok Classic “Street Meat” Food Cart & Giveaway

It’s great to see that sneaker releases are being equipped with extra marketing and promotion to help supplement the product itself, but Extra Butter has been providing full-scope experiences for its consumers since day one. When we unveiled our launch of the Reebok Certified Network 25th Anniversary Ventilator program…

Extra Butter x Reebok Classic Ventilator “Street Meat” – Detailed Photos

We’re hungry. You can pretend we don’t exist, but you’ll eventually have to recognize we’re hungrier than most, if not all.  We’re the underdogs, the misfits, the misunderstood, and we are back with something most true to the gritty streets of New York City—Street Meat. This year marks the…

Extra Butter x Reebok Classic “Street Meat” Ventilator trailer

We’re baaaaack! Extra Butter partners with Reebok for the 25th Anniversary of the Ventilator. 1990 marks the birth year of the Reebok Ventilator, as well as the start and rise of “Street Meat” food vending, a delicacy which remains a New York City staple and Extra Butter favorite through…

Extra Butter presents Legacy Club: Jordan Brand Pop-Up Shop

Extra Butter’s newest addition to its portfolio of experiential shopping experiences is the Legacy Club; a pop-up space dedicated to showcasing the legend of His Airness, Michael Jordan, as well as the heritage of Jordan Brand. With a dominating basketball career, a multitude of major sponsorships and a pioneering…

Fright Film Fridays 2014!

We love October! The NHL and NBA start up, and the NFL is already underway, but the real October love-fest begins right here with our Fright Film Fridays!! In addition to having friends & fam of the shop host each night, we will be sponsored by Vic and our…

You may now kiss the SPACE SNACKS!

Creating shoes and working on collab projects with some of our favorite brands is truly a love of ours. Doing things “for the love” these days has become a bit of a cliche, but whether one’s goal is success, notoriety, trendsetting, or what have you – it’s important that…

“Beach Getaway” Release Party – More Photos

Last week we had the privileged of releasing our recent Beach Getaway pack with Sperry Top-Sider in the company of a relaxing party with our friends and family. Check out the additional pictures below, and thanks again to everyone who came down!   -D

Extra Butter x Sperry Top-Sider Beach Getaway – RVC Recap

We’ve had the honor of doing a lot of great things over the years, but our recent Beach Getaway pack with Sperry definitely had a sentimental vibe towards Extra Butter’s roots, Long Island. This past Saturday, we released our Atlantic and Sound Sperry Top-Siders at our Long Island store…

Extra Butter x Sperry Top-sider “Beach Getaway” Launch Party at LES

We’ve had some exciting events over the past year.  At our Lower East Side location alone, our friends and family have gathered together to celebrate the release of several collaborative projects, spend and evening with legendary NYC graf writer Stash, and take part in the launch of one of…