ICNY x Extra Butter “ACES” Star Sock!!

The Extra Butter Team is thrilled to announce our upcoming collaboration with functional performance company ICNY.  ICNY is a brand with practical purpose; their products implement a 3M application to keep the wearer visible at night.  Whether you’re cycling, skating, running, or in our case – blasting off into…

Extra Butter x Saucony Grid 9000 “ACES” Photos + Release Info

The year is 1961 and President Kennedy addressed the nation in his “Urgent National Needs” speech and presented us with a challenge: “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him…

New Nike SB Dunk Arrivals

Patterns and textures are something Nike SB knows. Through out their timeline, we have seen countless original and creative executions of both of these aspects, mainly taking the shape around the Dunk silhouette. This months releases speak to that. Between the really loose, nappy suede on the dunk high,…

Extra Butter x Saucony “ACES” Grid 9000 Video

We’re beginning a new journey. We teamed up with our friend Paul Tamayo (instagram: @polimayo) to put together the video below to set you up, and embark on this mission of great importance. And that mission begins NOW!! Stay tuned for more details….good luck, and godspeed. -Extra Butter

Extra Butter & Reebok Classic Present: Stash x Reebok Pump Anniversary Camo Collection

There’s no hiding how much the Extra Butter team loves Reeboks; especially it’s Pump line.  The sheer innovation, designs, and history in sports culture while we were growing up just make it inevitable.  And you may or may not remember, but our very first sneaker collaboration is with ‘Bok…

Join Extra Butter’s Network of Professional Resources

If you’re familiar with what EB has done just in the past year, there’s no need to emphasize our trajectory.  Lots to expect in the future, and we are very excited!  Like any growing business, we’re looking to expand our pool resources- both internally and outsourced. We are now…

Extra Butter “Everyday Champions” (Winter Olympics ’14) – Part 3

The very spirit of Team USA’s 2014 Olympic Hockey team is something we kept in mind when looking to build our “Everyday Champions” (Winter Olympics ’14) collection. The team is one rooted in solid fundamentals and foundation, while also being assembled with a high sense of team chemistry and…

Extra Butter x Asics Gel Lyte V “Snake Charmer” – Release Recap RVC

So last week we kicked off the beginning of the end to our “Death List 5″ collaboration with Asics.With this chapter coming to a close, it was great to re-live the excitement of the previous releases as well as help accommodate and people who missed out the first time…

Extra Butter “Everyday Champions” (Winter Olympics ’14) – Part 1

It’s been non-stop for Extra Butter the past few months.  Between opening a new location in Lower East Side, Manhattan, releasing a monumental 5-part collab with Asics, a strong holiday season, and hosting some fun events, you’d think we’ve exhausted all energy and creative outlets.  Guess again… With all…

Extra Butter “DL5 Exhibit Room” & Snake Charmer reveal Party

Last week just prior to Snake Charmer’s arrival we had an event at the shop and unveiled our Death List 5 room. It actually may be more like a lair, or a museum. Guests arrived at an unassuming door, only to discover our own private shrine to our Death…