After over a year of planning, weeks of teasers, and hours or waiting on line, the Extra Butter x Reebok Pump AXT “AHCHOO” finally made it into the hands of those eager sneaker-heads who awaited it’s release at the stroke of midnight. This event was a red carpet affair, and as DJ Tezo spun the wheels of steel we greeted all who came out with the red carpet treatment. Check out a couple pics of those who bared the cold Winter night to be the first few to get their hands on our first sneaker collaboration. Click here to view the entire gallery.

Special thanks to all the customers who’ve supported us before, during, and after this amazing moment. And a special shout outs to those who were able to make it down to the store for our inaugural sneaker release!

Click the image above or click here to view the entire gallery.

-ScooP

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Happy New Year folks! Hope everyone had a good holiday. Needless to say, Extra Butter and crew had a great one, finishing off the year strong with our first Reebok collab- the highly anticipated “AHCHOO” Pump AXT. After all the videos, photos, tweets, and blog coverage, the wait was finally over; all leading up to our midnight in-store release this past Friday.

Line-ups are nothing new for us, but words cannot express how it feels when they’re lining up down the block for your own product. (Even more to see our webstore crash the following morning, only to find out our online stock sold out in less than 11 minutes!). They weathered the cold night, but sure enough found their way into the shop. Customers were greeted with the red carpet treatment along with a photo opp and tunes provided by DJ Tezo. Shouts to Paulie, the first in line, welcomed with an extra treat -a copy of the Robin Hood: Men in Tights dvd! Speaking of special treat, some of you may have found an extra trinket in your shoebox… examine closely .

Overall, the response of this release exceeded all our expectations. It is a priceless and honoring feeling to witness the tremendous response to this project. We hope those who got a pair are filled with similar content for the product that we and Reebok yielded. And we couldn’t have done it without all the supporters, customers who copped, and other select shops who stocked the AHCHOO Pumps. And an especially big thanks to JNSQ Films for giving our viral videos life, Cam Brewster for taking the role of our AHCHOO, and Tim, David, Kyle, Eric and the other good people at Reebok for giving us this opportunity and make a dream come true!

Thanks everyone and expect big things for 2012!

Click through to view the gallery of the entire recap. And be sure to check out our Facebook to view and tag yourself in the midnight release “Red Carpet Premiere” photos!

- BAM

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“AHCHOO” is all set and ready for you, waiting for the people coming from near and far tomorrow night at midnight, and going out to our out-of-staters, and out-of-country friends Saturday at 11am….but we have some exciting new details for you.

We give you the first glimpse of the 2nd set of lacing that comes with the shoes. Now you can have your pick of laces between the “cream” and the “mauve” laces. Whichever you choose you are good money with the “AHCHOO” Hoody we’re releasing exclusive through us in *LIMITED* quantity.

To view more info on pricing and release info please visit our webstore.

-Cinematic

So here we go everyone – New Year’s Eve. – December 31st, we’re closing out the year with a bang, or should I say a sneeze…AHCHOO!!

The “AHCHOO” Extra Butter x Reebok Pump AXT will be releasing in-store -
Saturday, December 31st at 12:00am (that means Friday as soon as the clock hits MIDNIGHT)!!

The “AHCHOO” will be available online in our webstore on Saturday, December 31st at 11:00am.

Extra Butter x Reebok Pump AXT “AHCHOO” – $135

Click here to see the infamous “AHCHOO” Video.
Click here to see more photos and info on “AHCHOO”.
Click here to vote for “AHCHOO” as the Best Reebok Release of 2011.

Thank you to everyone who’s been following, supporting, and highly anticipating for “AHCHOO” to arrive – from nearby to overseas…this is so exciting for us – thank you and good luck to everyone!!

For more info please stay tuned to the blog or contact us at #516-632-5150 / extrabutterny@gmail.com

-Cinematic

It’s almost time for “TIME IN!!”

Pick up one of these “Time Out” Buttons now while you wait for “AHCHOO” to arrive… 12/31/11!!

-Cinematic

“AHCHOO!”…”God Bless You!” – The sneeze heard round the world, haha. We know this may not be new news by now, but there may be some people living under a rock – or at least someplace away from the blogosphere and “innanets” (might not be a bad place by the way), and for those people, we proudly present to you – “AHCHOO”.

As we enter the shop’s 5th year we start out with a major collaboration with Reebok, a brand that has been a big part of our business since it’s inception, and for the EB-team – a brand that has been a big part of our lives. Unforgettable childhood memories of Domonique Wilkins, Michael Chang, Shawn Kemp, and of course Dee Brown. Reebok has always been a classic brand when it comes to footwear, but furthermore, an icon, within our cultural community of sports, music, and fashion.

Again, if you missed it – we were all over the blogs, and are very thankful to everyone that covered our story. The enthusiasm for this project has given us a permanent smile, and the satisfaction that the people out there “get” us. I urge people to google-about, and check out what the rest of the world has had to say about the “Ahchoo” Pump AXT, from it’s video release to the backstory and concept, and to the shoe look and design itself.

Please be sure to keep up with us (Use hashtag #AHCHOO on twitter), as more info and details regarding this special release will be shared in the coming weeks…

TIME OUT! Long Island’s premier sneaker boutique, Extra Butter, has teamed up with Reebok for their first collaborative release.  In customary form for the film-theme concept shop, Extra Butter finds inspiration from Dave Chappelle’s character, Ahchoo, from Mel Brooks’ Robin Hood: Men in Tights.  Though the 1993 comedy is an uncanny platform for a sneaker project, the Men in Tights Pack reveals a deep connection for both brands to this cult classic. Similar to Chappelle’s big-screen debut as Ahchoo, which marked the beginning of a successful and legendary career for the then up-and-coming comedian/actor, Extra Butter’s inauguration into the business of major brand collaborations is sure to be a prelude to more things to come. Incorporating Reebok’s relationship to the film is Ahchoo’s first scene, where he calls time out during a medieval brawl for a chance to pump up his Reeboks; forever embedding Reebok into pop culture.

The Reebok AXT- a classic silhouette long missing from the scene until recently.  Appropriately named ‘Ahchoo,’ colorblocking pays a direct homage to Dave Chapelle’s Afro-Islamic wardrobe when his character first meets Robin Hood during the fight scene.  Majestic hues of deep burgundies and purples with hits of light hazel lay upon premium plush micro-suede, pig skin, and leather.  The orange basketball Pump plays as a direct call-out to the traditional Pumps on almost all original Reebok Pumps, including the model on set for the infamous movie scene.

Releasing at Extra Butter on 12/31/11.

To view the “AHCHOO” full version video please click here.

-Cinematic

So this is it my friends – with a week full of blog posts, in-store and internet love, and anticipation…our friend “AHCHOO” is ready to be unveiled. Our dear friends at the extremely talented and wonderful Je Ne Sais Quoi Films – have fixed the damaged footage, and have put it together, ready for your viewing pleasure!!

As heartfelt of a thanks as I could possibly give to Bam La Roc, Karl and the crew at Je Ne Sais Quoi, our fam that got up early to play around in the woods to be in the video, everyone that has been encouraging us along the way, Dave Chappelle, Mel Brooks, and most of all….REEBOK!!

And now ladies and gentlemen….”AHCHOO”!!

-Cinematic

Hope you are all full  and enjoyed your Thanksgiving weekend. We’ll be recapping a lot of what went down during our Black Friday – 4 Year Anniversary throughout the week. But for those who happened to miss out on the celebration at night…here’s something juicy for you to feast on! Get your tissues ready….

Extra Butter presents “AHCHOO” from Je Ne Sais Quoi Films, LLC on Vimeo.

-Cinematic

We proudly present the Black Friday Premium Snapback in honor of our 4 Year Anniversary coinciding with the return of the Black Cement Air Jordan III.

Upon concepting the third installment of the Air Jordan, designer Tinker Hatfield was challenged by Michael himself with the request of integrating an animal print. Thus, the legendary elephant print was born.

The Black Friday Premium Snapback features rare, 100% genuiine elephant hide, fabricated with the utmost standard of craftsmanship and quality. The elephant symbolizes strength, distinction, and good fortune – traits of a true individual.

The Extra Butter Black Friday Premium Snapbacks are offered in 2 designs – the “EB Clapboard” and “Official Selection”, available for $200 in-store Friday, November 25th. The hats will also be made available in the Extra Butter webstore at 12pm noon of the same day. Only 23 hats were produced in each colorway and comes with an individually numbered card that guarantees it’s authenticity and limited edition.

For more info reach us at: #516-632-5150 / extrabutterny@gmail.com

-Cinematic

Or perhaps this??

-K-swissy