After a short hiatus one of our favorite brands, ONLY NY, is back on our shelves with their Holiday collection. Now for those of you know who don’t know ONLY NY product doesn’t linger around too long. With that in mind we made sure to ante up with a hearty stock of tee’s, crewnecks, hoodies, snapbacks & beanies for all of you ONLY fans out there!

As usual we’ve got a nice array of ONLY snapbacks which all have a neat blend of classic color-schemes. This season’s collection included a few new style and materials, such as the all corduroy Script caps, and the old school long-bill Sportsman caps. With the cold weather right around the corner be sure to keep you noggin toasty with all of the ONLY NY Subway, 1997, and Uptown Wildlife beanies this Winter.

And since we got in a big batch of varieties for the latest ONLY tees, crewnecks and hoodies, be sure to check out the animations before to see which piece catches your eye the most. But like I said, they never stay around to long, so don’t get caught snoozing on this year’s holiday collection.

Click on the images for more info or feel free to reach us at: #516-632-5150 / extrabutterny@gmail.com

-ScooP

So check this out, sometime back around ’03 my sister and I went on vacation to California. I recently found some old photos from the trip and realized I shot them with a Lomography Supersampler, which made for some sick photos. I’m not really a camera person at all. I couldn’t tell you much about any kind of camera with the exception of me liking them and knowing how to press the button that takes the picture. Having said that, I do know all the products I’ve ever seen from Lomography have made me want to run out to the store to buy them right away. Cool, raw, visual stimulation at it’s best. Click the link in the previous sentence, and see why I feel the company is so unique and brilliant, from their fisheyes, pinholes, and that incredible White Stripes – Diana camera….I want them all!

Fast forward to now where I’ve been sucked into the digital world. I’ve been craving a rewind for myself especially with the summer approaching. Adolescent summers where kids were kids in a less technological world – riding bikes, chasing down the ice cream man, playing games, and even taking photos where you had to wait a while to get the results back. The fellows at ONLY NY, Micah and Julian are photo enthusiasts themselves…and they always leave me inspired to get out there and take more photos when I see their work. For ONLY NY’s latest Spring delivery I felt breaking out my old Supersampler and shooting some of the collection we received would be a fun time, and a bit of that throwback feeling I’ve been looking for.

Another solid collection that’s quickly disappearing off the racks over here, come by to see all the pieces in person and click the link at the bottom to view the rest of the photos!

For more info on the Lomography Supersampler check out the microsite here.

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That’s right, Only NY snapbacks are here! Now for those of you who saw the teaser and figured out that the snapbacks were from Only NY, kudos. But for those of you who haven’t been down to the store yet I’d suggest you put some pep in your step because Only NY products never linger around on our shelves very long.

P.S. We got in a few new Only NY tees, hoodies and crewnecks as well. Be on the look out for those!

For more info, reach us at: (516)-632-5150 / extrabutterny@gmail.com

-ScooP

Yes yes, the ONLY NY Holiday gear has arrived! ONLY consistently dishes out classic pieces each season; items that recognize and assert it’s New York disposition while always maintaining the ONLY aesthetic. This season we see a nice mix between some staple designs and some completely new ones. Some stand-outs include the throwy tee by NYC graffiti writer Cecs and my favorite, the OK tee- bringing it back to the bold flavor of the 80′s and alluding to that Keith Haring quality! Being as excited as we were when the shipment arrived at our door, we decided to head down to RVC lanes and bowl a few games, boasting the new collection and taking some photos in the process. Take a look below!

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I know what some of you are thinking? Why has it been an o.d. long time since we’ve seen some ONLY NY on the blog?? Well, the answer is – because when we get the shipments it tends to get scooped up and gone before we even break the camera out. And yes, it’s just that freakin’ good. There’s some sprinklings we got in over the weekend and before that are still left that I was determined to let you know about before it all vanished.

Peep below, pick up a sticker with a purchase…and thanks to Micah for the blessing, I’d stay tuned to their website and keep tabs on when it drops!!

-Cinematic

“Here it is the groove, slightly transformed. Just a bit of break from the norm”…

Summer, summer, summertime indeed!  With summer collections hitting the shop around the same time, we decided to get the gang together for yet another little lookbook/photoshoot. This time around we picked “Official Selections” from the new 10 Deep, Amongst Friends, Mishka, and Only NY summer collections, and spent a typical Extra Butter day enjoying the weather in the new gear, and playing around with the camera of course.

Click here or the photo below to take a look at the entire lookbook.

The photos were done by our very own, and newly graduated, Alex. I just want to take the time to congratulate young Alex on his elementary High School graduation, and even more so for his acceptance into F.I.T.! There was never any doubt of that though was there. I mean, have you seen his portfolio!?!? Other young selvage cats are simply not on his level…Now if only we could close up the shop to bombard you with cheers and jeers at your graduation ceremony Friday, CONGRATS, jerk! And sincere thanks as always to everyone who helped out!

-Cinematic

All the ONLY NY Spring goods are now up in our web store. You can check out more photos of the clothes, including a few products not shown in our previous post by clicking HERE, or the picture below!

-Cinematic

The new ONLY NY Spring ’10 Collection has arrived…

Quality cotton tees and pullovers, snapbacks, 5-panels, and corduroy caps. ONLY never disappoints…and doesn’t stick around for very long either.

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