Before Spring comes in get yours!!!!

*Sale ends Sunday, February 26th*

-Cinematic

The trilogy is complete. Part 3 of our “Official Selections” Fall 2011 lookbook, finishes up the shop’s select offerings as a follow up to last week’s Part 1 & Part 2.

For Part 3…we went back to our core, to bring you the most “butter” photo series of the 3. With today being Halloween, which was celebrated all month long with a variety of horror-movie nights events – it’s only fitting that we present the looks with our friends masked up and ready to start a scare!

Here’s a few notes on pieces by each brand I feel deserves a little extra attention:

• 10 Deep “Gretzky” long sleeve – worn by my fellow die-hard hockey fan Andrew, the piece brings fleece comfort to the classic styling of a hockey jersey – a look that has always stood out over time. And, thanks to 10 Deep – it’s that time again!
• Rocksmith’s “Militia Hooded Buttondown” – I chose to wear myself as a crazy Captain Bald Eagle concoction. The piece is colored in that olive color perfect for this time of year and is constructed in a tough ripstop material as rugged as the song the shirt is named after, Gangstarr’s “Militia”.
• G.P.P.R. absolutely nails it with this “McQueen Jacket”, producing the perfect camouflage piece for the season. And Kenroy wore a mask with it that was a little too good of a fit.
• The “Mishka” pieces are always near and dear to us, and I think D and K-swissy sported them in the bizarro way they should be. K-Swissy wore the ultra-fiended for “Keep Watch Leggings”, while D took the “Death Adder Varsity Jacket” to a whole other level.
• Amongst Friends debuted the “First String Varsity Jacket” this season leaving many with an “Oh S—!!” reaction when people have seen it up close and personal. Alex gave this piece a try, finding it to personify the essence of classiness that is Amongst Friends.
• While a few stellar Publish pants are seen on many of the models, the piece I’m finding essential to everyone’s wardrobe is the “Graft Camo Jacket”, which acts as a light jacket or layering over-shirt. Our boy Washington brings this together quite nice as Mr. V for Vendetta!

This is the last of the Fall looks and we urge you to give the pieces that have caught your eye a try before these all disappear. Let’s see what combos you guys can put together, and feel free to come and try these on with a mask as well just for the hell of it.

Click the image below to view the photos

Big buttery thanks to everyone for helping out – always special and fun getting together with the fam on projects like this!!

-Cinematic

Part 2 is here!! Or should I say Part Deux…

The followup to “Official Selections” Fall 2011 – Part 1. This time around we’re exposing you to the other side of the game, bringing out the more casual and mature (or is it grown and sexy?) side of street-wear. Whatever it may be, this lookbook features a ton of dopeness curated by Extra Butter for your viewing pleasure.

No matter the occasion, these everyday Fall selections are guaranteed to keep you looking like the accomplished and morally advanced individuals you are. Yet again helping you to achieve these distinguished looks are the likes of Amongst Friends, G.P.P.R., Mishka, Publish, Rocksmith, and 10Deep. You should know that when these brands combine, they form like a street-wear donning Voltron, giving you a complete and unique style that never fails. Take a look at some of the highlights from Part 2:

• “Ranch Hand” Denim Jacket by 10Deep
• Wool Tweed & Flannel Lined “Upstate” Vest by Amongst Friends
• “Skyline” Shawlneck Caridgan by Rocksmith
• “Patchwork” Poplin by Mishka
• “Leroy” Bomber Jacket & “Endo” Chinos by Publish
• “Rhodes” Long Sleeve Sweater & “Cro Mags” Twill Pants by G.P.P.R.

Click the image below to view the photos

And please do remember, we will be releasing Part 3 of our Fall series around Halloween!

-Ezra

With the store fully stocked with a variety of looks and styles from our favorite brands, we had no choice but to provide you with an inside look at the best of what this season has to offer. Thus, I introduce to you the “Official Selections” Fall 2011 lookbook. You can thank us later.

As the first part of a 3-part series, this lookbook is packed with tons of heat and features the crew keeping it trill in some of the more athletically inspired pieces we have available here at the store. Here’s an idea of some of the aforementioned heat you can expect to find within the pages of this guide to Fall freshness:

• Varsity Jackets & Cardigans by 10Deep & Mishka
• Outerwear by 10Deep & Amongst Friends
• Bottoms & Denim by GPPR, Mishka, & Publish
• Snapbacks, Fitteds, and Beanies by Rocksmith, 10Deep, & Mishka

Basically, the brands we carry came through with all the heat you need for the season…
Click the image below to view the photos

Be on the lookout for Parts 2 & 3 coming soon!

-Ezra

After a strong Spring/Summer debut from Publish, our friends are back with some sweet pieces for the Fall. Our friend Justin (Soccer Station) stays up on his fashion game and was excited to try out the new looks from Publish – already becoming a favorite amongst of our regulars.

Take a look at the assortment, as there are a bunch of must-haves for the Fall season…

Click here to see more photos —-> Read more

If you still haven’t heard, we recently welcomed Publish Brand as the latest addition to our lineup. This just so happens to be a perfect combination as Extra Butter and Publish share a distinct commonality; we strive to convey stories through our work, and we usually let our work do the talking. In this case, I don’t have to do much talking as K.Swissy’s photographs speak for themselves.

For Publish’s jazz-inspired “cool struttin’” Summer ’11 collection, Justyn, K.Swissy, and I decided to venture into the lush forests of Long Island. Hempstead Lake turned out to be the perfect setting to put these sophisticated yet casual products on display. This collection offers up a variety of apparel and accessories, inspired by iconic American figures such as jazz-legend, Charlie “Bird” Parker, and innovative jazz-hoppers, Digable Planets.

So without further adieu, we introduce to you… Publish.

For more info, click the pics above or reach us at: (516)-632-5150 / extrabutterny@gmail.com

-Ezra

Publish | Summer 2011 from Publish Brand on Vimeo.

Any day now…we’ll be bringing you something new. And very exciting!

-Cinematic