This Friday, June 14th – the ‘Pumps’ that set the sneaker and basketball world on fire are coming back! One of my absolute favorite Reebok Pumps of all time, I still remember how excited we were back in ’08 when we were releasing this same pair and posted this to our blog.

From then until now, we’ve seen many Pump Omni Lites to grace our feet with, and man…we even got the chance to collab with Reebok on our own “Ahchoo” Pump AXT and “Sheriff” Pump OXT. Needless to say, Reebok is near and dear to our hearts, and for many of us and many people out there…this shoe releasing again this Friday, is the shoe that started it all! Here’s more formal info on the legendary story and shoes…see you on Friday!

Some legends bring the crowd to their feet, but the legendary Dee Brown brought the crowd to his. Literally, in the 1991 Slam Dunk Contest, Dee paused to pump up his Reebok Pump Omni shoes, and ultimately made the most iconic dunk of all time – the “No Look” dunk.  On one of the greatest moments in the game, Dee says, ‘Being a late entry for the Slam Dunk contest that year, I knew I had to get the crowd on my side, to get them excited.  What I did next is history.  To this day I’m identified with one shoe and one shoe only – the Reebok Pump.’ On June 14^th, Reebok Classic brings back Dee Brown’s iconic Pump Omni OG at key retailers for $115.

-Cinematic

Being half Japanese, I was lucky enough to go to Japanese school on Saturdays, where I was deeply immersed in Japanese culture and constantly reminded of my roots.  Every year in early May we all experienced Children’s day, so when Jay mentioned these, I was stoked to say the least.

Karp flags are a must for this holiday, so the “scale” pattern as well as the tags make all too much sense.  The color differences between each shoe is perfect considering the variety of Karp colors you’ll see on the flags on Children’s Day (one for each child in a household).  The shoe really captures the spirit of the holiday without being so specific that it excludes those unaware of the tradition.

These are sweet like the Red Bean Mochi (the real rice cake kind not the Americanized ice cream version, as delicious as it is), so stop by and see for yourself.

For more info, click the pictures above, or feel free to contact us at: #516-632-5150 / info@extrabutterny.com

- TK

Man, I can say that when I see the return of Allen Iverson’s Reebok Answer DMX 10, better known as the “Answer 1″, it reminds me so much of my late elementary, early junior high school career run. I definitely remember sleepin’ on ‘em when I first caught glimpse of them (I was young, dumb and dressed like a bum lol!) but I always seemed to catch myself looking at my classmates feet when I saw them usually dirty and beat, but it gave that aura of something special.

Now that it has returned in true form I can gladly say that I’m not slipping up and sleeping this time around. From the dark, glittered outsole that gives more of a “rusty from countless battles” kind of look, to the DMX 10 foundation, to the “I3″ logo, and of course Iverson’s name written down the tongue, the nostalgia of that period of time for me just comes rushing back and I’m happily embracing it with open arms.

The Reebok Answer DMX 10 releases Friday, May 24th.

For more info, click the pictures above, or feel free to contact us at: #516-632-5150 / info@extrabutterny.com

-Pizza

I think everyone at the shop passed this Reebok Court Victory Pump around when we first got them in just to feel the nappy suede, and how it almost had a tennis ball texture but way more unique. These red and blue Court Victory’s were a staple back in the day when they ruled the tennis game, now their taking over again based on their awesome look and color ways alone.
Anyone who has seen a Reebok show box recently can see that red, blue and white just can’t go wrong together and its an even better example when transcending onto this pair. The shine on the nylon tongue really pops against the flat red suede adding some flash to a more calm color way than were used to seeing on this model.
Like I said, that nappy suede is, texturally, something really different and adds a lot to both the colors and the feel of this sneaker, but would you really expect anything less from Rebook?

For more info, feel free to contact us at: #516-632-5150 / info@extrabutterny.com
-Dan

This is probably one of the greatest retro’s I can possibly think of…that’s all that really needs to be said – the Reebok Shaq Attaq is back!!!

If you’re not old enough to remember Shaquille O’Neal coming into the NBA, it was like “oh cool, there’s a real live monster in the league now!”. I remember being a kid and thinking that Shaq was the biggest human being I had ever seen. Manute Bol doesn’t count, although he was a lot taller, Shaq was solid, agile, and was quickly taking the NBA by storm dunking balls through nets in a way that made you feel bad for both the players posterized and the entire basketball hoop structure as well.

P.S. – I remember watching this game on Sportschannel or whatever it was, live at the time….UNREAL!

Although, Shaq Diesel was a terror on the court, he also had a million dollar smile and even better personality. One of the most funny, charming, and charismatic personalities in the world, let alone on the basketball court. You’re likely familiar with Shaq’s decorated career and the many accolades he has accrued through his playing days, but keep in mind, Shaq was larger than life – starring in many movies (in addition to HBO’s ‘Curb Your Enthusiasm’) and even releasing a string of successful rap albums. Shaq was as big a part of our culture as can be for a solid 2 decades, and continues to be in the limelight with his commentary on TNT, as well as being a spokesman for various companies. So glad our dreams have come true with the incredible return of the Shaq Attaq’s — be sure to stay tuned for what else is in the pipeline from one of Reebok’s best and biggest athletes ever!

The Reebok Shaq Attaq will be available in-store only tonight at MIDNIGHT (4/19)!!

-Cinematic

With the selection we carry at Butter that tends to be limited quantity and/or simple sell too fast, it’s always great to be able to re-up on any former releases.  But this in particular has most of us really amped… and we’re sure you’ll be too.

The OG colorway of the Reebok Twilight Pump was a highly anticipated retro release, and unfortunately not enough people were able to cop.  With a white and bright neon yellow colorway, and superb hightop cut to wear with shorts, these are a MUST for the summer.  Do not sleep again and finally get a pair (or double up for those who already have!)

Releasing tonight, April 4, at midnight on our web-shop. (One pair per customer)

As a kid, I can remember being told I was too young to wear the Reebok pumps my older brother had, and I think it’s something about that that stuck with me all these years and really added to my love for not only pumps, but sneakers in general. That being said, kids of the new sneaker head generation are starting younger and younger, which is a great thing to see as this culture grows.
Taking note of this young group of sneaker enthusiasts, some GS sized Pump Omni Lite’s have made their way to the shop in 2 dope colors, a purple and pink-zing for the girls, and for the boys we have a grey gravel and teal pair. Both pairs have some translucent accents that add a great visual contrast to the sneaker, as well as adding some different textures to the upper. Speaking of texture, both of these shoes feature some pretty cool textured leather, with nice nylon and mesh breaks, to add to these dope kicks. See for your self in the pictures below, these two are a must for all the little ones out there.

For more info, feel free to contact us at: #516-632-5150 / info@extrabutterny.com

-Dan

Back in 6th grade, my mom took me down to the store to get myself a pair of shoes that would open my eyes to a whole new aspect of sneakers I had overlooked until then.  Seeing this model in store takes me way back to my first pair in black and silver that I wore until the sole fell off.

With the retro craze beginning with mostly basketball-based sneakers, it’s refreshing to see runners and other athletic models coming to surface as of late.  This particular pair pays tribute to Reebok’s 30th Anniversary.  The terry cloth inside is smooth like…well y’all ready know, but it makes a huge difference in comfort as well.  The blue nubuck is perfect for this model, and the gum sole just ties it all together in a classic way.

These are a must-have for me, and y’all will definitely see why if you stop by!

For more info, click the pictures above, or feel free to contact us at: #516-632-5150 / info@extrabutterny.com

- TK

The Pump Omni Lite has used mesh before, as seen on the HLS recently, and it totally works.  Here the material carries from the blue to the red on the back of the shoe, giving it a nice contrast.  The combination of blue and red is classic, and this is no exception to the rule.  Just like the HLS, the mesh allows your foot to breathe, while Playdry technology wicks away moisture.  Combining the OG of “custom comfort” with a classic colorway, this shoe kills it from top to bottom.

For more info, click the pictures above, or feel free to contact us at: #516-632-5150 / info@extrabutterny.com

- TK

Reebok keeps the Affili’Art program alive and well with the addition of new models featuring Haring and Basquiat’s famous works.  With the ever-growing popularity of retros, it only makes sense to feature artists that dominated the NY art scene in the 80s.  Being that these are two of my favorites, I get real stoked every time I see new Affili’Art drops in the shop.

For the second drop of Haring releases, Reebok chose to apply white to a model they’ve already utilized minus the strap.  While the previous pair had two different color shoes, this one has Haring’s famous “dancing” characters in opposite colors on each shoe.  Much like the previous Classic Leather lux, the characters are placed on the shoe in a natural way, giving the shoe Haring’s personality while maintaining its classic look.

The Basquiat’s take a different approach from their past releases with his work, featuring a new silhouette and new colors.  The vibrant blue paired with the yellow works well on the body of the shoe, and his drawings all over are very true to his work.

These not only offer you the opportunity to rock some great artwork on your feet, but also use models we haven’t seen in a while.  Come by and see what all the buzz is about.

The Keith Haring x Reebok Classic Leather Mid Lux are now available in-store and on our webstore.

For more info, click the pictures above, or feel free to contact us at: #516-632-5150 / info@extrabutterny.com

- TK