Our friends over at Reebok invited us out to the exquisite Royalton Hotel last week for a little something something they were doing with Ciroc. Bam, Christian, and I went out – got to catchup with some friends in the industry and peep some product as well. The penthouse space over at the Royalton was rather fancy, but nothing beat the wall display that had our “Sheriff” and “Ahchoo” Pump collabs hanging atop.  Thanks again to everyone hitting us up rocking “Ahchoo” or repping “Sheriff Gang”, and of course a big shout out and thank you over to everyone at Reebok again!!

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Thanks to the all mighty Reebok creative director/brand ambassador – Swizz Beats for instagram-ing this pic of Terrence repping #SheriffGang on BET’s 106 and Park yesterday!!

Nicki Minaj thinks she’s bad with those heels, but the Sheriff Pump OXT’s are as mean as they come…thanks to Terrence and Swizz, stay buttery!!

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The SHERIFF is officially in town! In many towns as a matter of fact as our online release Saturday morning sent pairs all over the world. Let me just mention – we LOVED seeing everyone who had ordered the “Ahchoo’s” and came back to make sure to complete the set. Thank you to everyone who got their pair and did part in freaking me out by crashing the site for a bit again!

This recap post here, is going to give you a glimpse of the in-store release that took place. Ever since opening, the shop has taken on a special life of it’s own at night, and last Friday night was indicative yet again, of the night time magic that takes place when we do special events like this. Customers from near and far queued up, and from as much as I’ve been able to catch up on so far, a lot of you guys and girls got along! I see the tweets, photo sharing, networking, etc. The Butter team is super proud of that, especially with the kind of lineup horror stories you hear these days, the fact that you all had a blast and made new friends – that’s what it’s all about!!

We’re ecstatic to see everyone representing and wearing either the “Sheriff’s” or “Ahchoo’s” – please be sure to facebook, twitter, tumblr, and instagram us with your work!! #SheriffGang shots we’ve been seeing are looking mean!

Big buttery thank you to everyone who made this happen – Bam, Karl, Ryan, Tai, Cam, DJ Tezo for holding us down, the extraordinary EB team, everyone at Reebok that were so awesome to work with, Sheriff Ahchoo, and of course you – all of you who’ve been supporting us, holding us down, and spreading butter all day everyday! Let the rest of 2012 be amazing for us all!

Click here to see the rest of the photos.

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IT’S.ABOUT.TO GO.DOWN. Check out the official Sheriff gang over here…all set to deliver tomorrow at MIDNIGHT, and Saturday the 24th at 11am! We’ve been waiting as patient as possible, but we couldn’t resist gearing up for some photos that are shared below.

The Reebok “Sheriff” Snapback, which you caught glimpses of in our “Sheriff” video, will be available.
We will also release an exclusive “Sheriff” Crewneck (also available in a bundle pack with the Pump OXT’s).

*Pump OXT & Crewneck Bundle and Snapback cap will be available in limited quantities while supplies last*

To view more release info, pics, and pricing, please visit our webstore. *We will not be accepting phone orders – online orders only*

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I already explained how amazing this whole “Grand Slam” pack was that Packers did. This pair is easily my favorite though….love how they pushed the boundary on this one. With the “Sheriff” dropping tomorrow night at midnight…I only got one Pump left after this, but we got all the other Sheriff info you need to know coming up!

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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While the inspiration for our “Ahchoo” and “Sheriff” come from “Robin Hood: Men in Tights”, the movie which cemented the Reebok Pump as a cultural icon…it of course took to the hardwood first.

It was 1991, when a star was born in both athlete and shoe – Dee Brown was called upon as a participant in the NBA All-Star Slam Dunk Contest. Dee Brown put the world on pause before his first attempt when he decided to pump up his kicks. Winning the crowd over with the gesture, Dee Brown went on to defeat Shawn Kemp in one of the most memorable dunk contests ever. Have you seen some of the more recent ones? Is something missing or what? That something is legends like Dee Brown and these claim-to-fame Reebok Pump Omni Lites. Today I wore # 0549 of 1991, and in 3 days, more Pump history will be made as the Sheriff rides in!!

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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Did you catch that tweet last week? I said “these guys knew first”, and when I say “these guys”, I mean the champions from down under – the outback army at Sneaker Freaker!!

I’m sure I’m not alone when I say that Sneaker Freaker has played a major part in my passion for sneaker culture on just about every level. Woody’s words serve as a sort of distant mentor to me, and for our “Ahchoo” and “Sheriff” Reebok Pump collabs to be featured in there is a true blessing.

Those up on Sneaker Freaker, having grabbed up that Issue #23 right away knew about the “Sheriff” for a while now, while we did our best to keep it on the hush…but if you want your copy to commemorate your love for “Ahchoo” or if you plan to ride with the “Sheriff”, we have some extra copies on hand for purchase now!

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Straight up gorgeous out today…had to bring out a bright pair…and sit on the curb to catch a little bit of that sun.

#EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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Looks like there’s a new sheriff in town! At the end of December, when our “Ahchoo” Pump AXT took to the world, only half the story was told. See, this was a pack that we here took it upon ourselves to have some fun in telling a story. The story of “Ahchoo” from Mel Brooks’ “Robin Hood Men in Tights” and his adventures with Robin’s men that landed him with the new job as “Sheriff”. The story is our tribute to inspirations from our youth – Dave Chappelle and the Reebok Pump. Both icons in their respected cultures, “Ahchoo” has joined their ranks…and now it’s time for the “Sheriff”!!

The “SHERIFF” Extra Butter x Reebok Pump OXT will be releasing in-store -
Saturday, March 24th at 12:00am (that means Friday as soon as the clock hits MIDNIGHT)!!
DJ TEZO will be on hand yet again, spinning tunes and getting you PUMPED UP!

The “SHERIFF” will be available online in our webstore on Saturday, March 24th at 11:00am.
More details on all “Sheriff” products available here.

Extra Butter x Reebok Pump OXT “SHERIFF” – $135
Keep checking the blog throughout the week for other “Sheriff” goodies that will be available and official webstore link.

Click here to see the “SHERIFF” Video we did with JNSQ Films.
Click here to see more photos and info on the “SHERIFF”.

Sincere thanks to everyone who’s been supporting, following, and taking part in ushering the new “SHERIFF” in town. From sites, blogs, magazines, friends, and family all over the world, the love and support has been overwhelming and a blessing! It feels like we’ve been waiting for this night for an eternity – couldn’t be more excited to wear our “Sheriff” and share it with all of you! See you all in-store (and online) Saturday!!

For more info please stay tuned to the blog or contact us at #516-632-5150 / extrabutterny@gmail.com

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Not much of a story on these Pumps…aside from them being part of a brilliant “Grand Slam” Tennis Pack that Packer Shoes designed, I simply saw this guy “Paulie Hussle” wearing them first in line all night for the “Ahchoo” release and had to have them. The hairy green, Wimbledon grass-like suede makes it, but I love the way the purple and neon yellow pops off as well. And as for the location…just a quick trip to the zoo!

“Sheriff” release info coming up TONIGHT!!

*Photo courtesy of InstaPhoto for Blackberry*

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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