I’m pretty sure it’s Neptune ruling my sign as a Pisces, that is responsible for my love for magic. When I go to Vegas, besides seeing my friends/family, eating, and the Magic Trade shows…I actually really look forward to actual magic. Whether it be by show at one of the casinos, or one of the cool little magic shops like Houdini’s or the other one at Stratosphere. I usually cop a trick or two, amaze myself, maybe a few others, but ultimately leave it to the real magicians to blow my mind.

Last March I attended a magic show called “Strange Things” at the Mishka, 350 Broadway shop. Matt Holtzclaw and Prakash Puru left a crowd of us stupefied with the tricks and bizarre things they performed. With our magician friend, Kevin Nicholas frequenting the shop and bending our minds back and forth, I was excited for the opportunity to bring the element of magic into our Extra Butter world. So as you already have seen in the video we posted last week, we are bringing Kevin Nicholas and his “Magic Madness” to Extra Butter live – this Friday, May 18th 2012 at 9:30pm!!

Anyone attending will be in for a very intimate and unique experience, sure to screw with your world. We ask that everyone please arrive on time, and log onto our facebook event page and let us know you’ll be there for the madness!

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I’ll keep this really simple. If you’re from or live on Long Island and don’t know the Cop Shop, you are missing out on a significant part of hip-hop history. From 2000 to 2009, this was the premiere spot for getting the very best of the real…REAL hip hop. All your vinyl, cd needs were met along with goodies galore whenever you’d shop there. Eddie of the Cop Shop, is practically a legend. People that come by Extra Butter tend to comment on the hip-hop pouring through our speakers, which leads to great conversations. 10 times out of 10, people not only mention their love for the Cop Shop, but also it’s owner – Eddie. Eddie was the soul of the cop shop, running things in a professional and genuine manner that everyone always mentions how much they appreciate, and for me…something I always looked up to and admired.

And as if you even needed more, the Cop Shop put on FREE shows regularly…on Long Island, bringing you the true legends of hip-hop from the old school to the underground. Repeat – free shows regularly on Long Island, brought to you by the Cop Shop. I used to love going to the shop and breaking my neck to look at all the signed posters, album covers, and other promo gear Eddie had signed by hip-hop’s greats.

The reunion show is this Saturday May 19th, 2012. The flyer below has the all-star line-up and as always, you can bet your hip hop dollar that there will be other goodies in-store as well. Be sure to log onto the Cop Shop Reunion’s Facebook page for more info!

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We’ve got a great clientele here at the shop…the best! Through the years we’ve had the pleasure of engaging in awesome conversations about food, movies, Dexter, sports, and of course kicks. But we’ve also been lucky enough to receive our fair share of gifts – donuts, strawberry coolatas, Darryl Strawberry signed baseballs, giant pears, plush toys from Space Jam, and more. Perhaps the strangest, or maybe most frustrating gifts, come from our friend Kevin Nicholas. Kevin comes by from time to time and does magic tricks and illusions that leave us stunned, perplexed, pissed off, and in endless wonder of how the !#&# did he do that!?!?!

Peep the video below that Christian shot over time during Kevin’s visits here to get a little taste of what he’s got up his sleeve. And as the end of the video suggests – mark your calendars – Friday, May 18th – and be prepared for some magic madness!!

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If you’ve been following our twitter, we’ve been posting up some “Extra Butter Spring 12 Official Selection” looks of the newest gear – #EBSpring12OS – and lucky enough we had our friend Hoddy come by the other day and jump in a photo here. Hoddy stopped by the shop to talk about “F Hot Pockets” and a whole lot of other comedy, but most importantly…Organized Bullshit – his new album dropping later this month. It looks like May is the Young Jedi’s month and this is just a tease of what should be an interesting month….

We’re burger lovers too…

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IT’S.ABOUT.TO GO.DOWN. Check out the official Sheriff gang over here…all set to deliver tomorrow at MIDNIGHT, and Saturday the 24th at 11am! We’ve been waiting as patient as possible, but we couldn’t resist gearing up for some photos that are shared below.

The Reebok “Sheriff” Snapback, which you caught glimpses of in our “Sheriff” video, will be available.
We will also release an exclusive “Sheriff” Crewneck (also available in a bundle pack with the Pump OXT’s).

*Pump OXT & Crewneck Bundle and Snapback cap will be available in limited quantities while supplies last*

To view more release info, pics, and pricing, please visit our webstore. *We will not be accepting phone orders – online orders only*

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I already explained how amazing this whole “Grand Slam” pack was that Packers did. This pair is easily my favorite though….love how they pushed the boundary on this one. With the “Sheriff” dropping tomorrow night at midnight…I only got one Pump left after this, but we got all the other Sheriff info you need to know coming up!

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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While the inspiration for our “Ahchoo” and “Sheriff” come from “Robin Hood: Men in Tights”, the movie which cemented the Reebok Pump as a cultural icon…it of course took to the hardwood first.

It was 1991, when a star was born in both athlete and shoe – Dee Brown was called upon as a participant in the NBA All-Star Slam Dunk Contest. Dee Brown put the world on pause before his first attempt when he decided to pump up his kicks. Winning the crowd over with the gesture, Dee Brown went on to defeat Shawn Kemp in one of the most memorable dunk contests ever. Have you seen some of the more recent ones? Is something missing or what? That something is legends like Dee Brown and these claim-to-fame Reebok Pump Omni Lites. Today I wore # 0549 of 1991, and in 3 days, more Pump history will be made as the Sheriff rides in!!

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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Straight up gorgeous out today…had to bring out a bright pair…and sit on the curb to catch a little bit of that sun.

#EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff #EBSheriff

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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Looks like there’s a new sheriff in town! At the end of December, when our “Ahchoo” Pump AXT took to the world, only half the story was told. See, this was a pack that we here took it upon ourselves to have some fun in telling a story. The story of “Ahchoo” from Mel Brooks’ “Robin Hood Men in Tights” and his adventures with Robin’s men that landed him with the new job as “Sheriff”. The story is our tribute to inspirations from our youth – Dave Chappelle and the Reebok Pump. Both icons in their respected cultures, “Ahchoo” has joined their ranks…and now it’s time for the “Sheriff”!!

The “SHERIFF” Extra Butter x Reebok Pump OXT will be releasing in-store -
Saturday, March 24th at 12:00am (that means Friday as soon as the clock hits MIDNIGHT)!!
DJ TEZO will be on hand yet again, spinning tunes and getting you PUMPED UP!

The “SHERIFF” will be available online in our webstore on Saturday, March 24th at 11:00am.
More details on all “Sheriff” products available here.

Extra Butter x Reebok Pump OXT “SHERIFF” – $135
Keep checking the blog throughout the week for other “Sheriff” goodies that will be available and official webstore link.

Click here to see the “SHERIFF” Video we did with JNSQ Films.
Click here to see more photos and info on the “SHERIFF”.

Sincere thanks to everyone who’s been supporting, following, and taking part in ushering the new “SHERIFF” in town. From sites, blogs, magazines, friends, and family all over the world, the love and support has been overwhelming and a blessing! It feels like we’ve been waiting for this night for an eternity – couldn’t be more excited to wear our “Sheriff” and share it with all of you! See you all in-store (and online) Saturday!!

For more info please stay tuned to the blog or contact us at #516-632-5150 / extrabutterny@gmail.com

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Not much of a story on these Pumps…aside from them being part of a brilliant “Grand Slam” Tennis Pack that Packer Shoes designed, I simply saw this guy “Paulie Hussle” wearing them first in line all night for the “Ahchoo” release and had to have them. The hairy green, Wimbledon grass-like suede makes it, but I love the way the purple and neon yellow pops off as well. And as for the location…just a quick trip to the zoo!

“Sheriff” release info coming up TONIGHT!!

*Photo courtesy of InstaPhoto for Blackberry*

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

-Cinematic