We’re less than a week away from the release of our Extra Butter x Reebok Pump OXT “Sheriff”, and as you can see from the recent blog posts I’ve been wearing a Pump-A-Day in anticipation for the Sheriff to ride in and take over the town.

Today I threw on Bodega’s first Pump collab – which went under the name “Escape Pack”. The shoe came with a ton of goodies and if you don’t know the backstory you should look it up. If you’ve ever traveled from NY to Boston or vice-versa, you probably already know the deal. Especially if you’ve ever rode via the Fung-Wah or “Chinatown” bus. With that theme in mind I brought in my Jianzi, which my mom just brought back for me as a gift from her recent visit to China. It’s basically described as the Chinese version of a “hacky-sack” and it’s highly addicting.

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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Last night I had plans to have dinner at Texas Roadhouse! If you haven’t eaten there before…there are peanut barrels that you can pig out on and throw the shells all over the floor. I didn’t want to subject my pink “Ball Outs” to that, so I switched to this older pair of black denim Court Victory’s!

*Photo courtesy of InstaPhoto for Blackberry*

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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No significance today really, just made sure I didn’t wear green shoes…eh.

I remember these dropping “Black Friday” 2007 – ALIFE did an online release for these and I didn’t hesitate for a second. We had our own “Black Friday” going on ourselves here, our first ever, but I managed to multi-task and not miss out on these. I never got the original tennis ball yellow Ball Outs unfortunately, but this conceptually was brilliant to me. It paid perfect tribute to tennis superstar Michael Chang’s original Court Victory Pump shoe…flawless concept. I’d have to say I always keep a few examples like this in my head when coming up with ideas – keep that standard of excellence and bar raised high! Bravo Alife….did I think we’d one day be able to join them in sneaker history, Reebok Pump history nonetheless…only in my dreams – so kudos to my whole team and Reebok for the hard work in putting our “Ahchoo” together and of course the “Sheriff”..coming soon!!

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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The follow up to the Extra Butter x Reebok “Ahchoo” Pump AXT is the OXT, another model recently resurrected from the Reebok archives.  The rugged feel of the OXT provides for a perfect canvas for durabuck and premium tumbled leather.  Hunter green, black and dark brown make for a classic look, but the signature wow-factor lies in the mudguard, adorned with a unique arrow quill-like pattern.  As with the AXT, the OXT also sports the model orange Pump for consistent tribute with the “Ahchoo”.  The OXT may represent the entire Men in Tights‘s attire, but Extra Butter dubbed these the ‘Sheriff,’ specifically paying tribute to the closing scene where Ahchoo is appointed the new sheriff of Rottingham.  “A black sheriff?  And why not?  It worked in Blazing Saddles.”

Watch: “Sheriff” video by JNSQ Films
Follow: @SheriffAhchoo on twitter
Stay tuned: Official release info and other goodies….COMING SOON!!

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So by now you saw “The Sheriff” make it’s world premiere right? Right?! And, well I gotta put it simply…it’s a super thought-out concept. Maybe that’s obvious, maybe it’s not. But it is our soul for sure…and there’s no way around it.

Both “The Sheriff” and “Ahchoo” are based off a movie, which is clearly in the DNA of us…you know, EXTRA BUTTER! Look at our logos, events, designs, gear, lingo, shop, everything….and more! This whole collab process with Reebok is directly tied into everything we’re about – Reebok is the ONLY and PERFECT partner for this project, and well…we’d like to say the same for ourselves.

But with my “Pump-A-Day” campaign…I’m taking and sharing a look at other Reebok Pumps I own, that have made furthered and furthered my affinity to the Pump’s legacy.

Below is the “Gizmo”…the furry and irresistible little Mogwai from the movie “Gremlins”. Reebok releasing this made me go nutty and even more proud to have these at the shop when they came out because of my dreams of one day doing things like the “Ahchoo” and the “Sheriff”.

I wore these today, because I had tickets to the New York Islanders game. One of my favorite players, Michael Grabner – is their young and talented speed demon who’s nickname is “Gremlin”. I wore these in support, and although they lost Grabner scored pretty nifty backhand re-direction goal! Get why I chose these for the day? There I go with that whole super thought-out business…

7 Days to the Sheriff!!!!!!

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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So I kind of did this last time around, but have since added to the collection, and didn’t share with you guys last time…which is no fair.

But…I’m writing this prior to the world premiere of our Extra Butter x Reebok Pump OXT “Sheriff”, and realizing the explanation might not make as much sense if I posted it now. So this will be posted after, and yes, I’m talking to myself basically.

ANYWAY…these Pump Omni Lite’s are poppin’ aren’t they? And, the colorway always reminded me of our friends down the street over at Milk & Honey. They’ve got similar colors going on over there, in their designs and in all the goodies they carry. I decided to take a stroll down the block during the nice day we were having, brought my camera, Christina said “Oooh, get on top of the chair, I like that for a background”, I was worried I may break it, but alas…the photo below!

I’ll explain more in my next post, but if anyone else wants to join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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It was a little over 2 months ago when our “Ahchoo” took the world by storm. But, what started it all was the teaser video we dropped eluding to our special collaboration project with Reebok that we showed live to the party people rocking with us on the eve of our 4 year anniversary party.

The world waited a few weeks for the full version which brought about the craze, the tweets, the likes, the “WOW’s”, etc. To recap a bit, the concept for this project is based on Reebok’s crowning moment of movie glory for it’s pump shoe appearance in the Mel Brooks comedy spoof – Robin Hood “Men in Tights”. The film remains a cult classic for funny scenes and lines, and hey…with the success of our “Ahchoo”, we hope we’re on the same esteemed “cult classic” status as well.

Well to further our case we have a follow up…we’re “EXTRA” Butter, so you can bet your buttery dollar there’s always more to what we do than what you may see at first. We once again linked up with our boy Cameron Brewster – playing the role of Dave Chappelle’s character, and the incredibly awesome to work with team at Je Ne Se Quoi Films (Big Buttery THANK YOU again to Karl, Ryan, and Tai!!)!!

So without further adieu, we introduce you to “The Sheriff”!!

Extra Butter x Reebok – Pump OXT ‘Sheriff’ [Teaser] from Je Ne Sais Quoi Films, LLC on Vimeo.

As you’ve seen on our blog friends’ sites by now, be sure to follow @SheriffAhchoo on twitter for more info and fun…

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We’ve got another special night lined up for you. This Saturday, we’ll be holding a public screening of “INCALCULABLE” – a short film by Alysia Mazzella. This is somewhat of a first for us, and we are very excited to have Alysia/Secret Rabble at the shop – to show and discuss her work as an young, independent filmmaker/artist.

This is another Kafe King event – so if you’ve been to any of the events we’ve done in the past – you know some goodies will be in store for this Saturday.

In addition to the screening of “INCALCULABLE” we will also have a special guest performance by Honor Roll Crew member – MIKE BAKER the BIKE MAKER!! His recently released “Mike Plays it Cool” and “Body of Work” – is on regular rotation at the shop, so we’re super excited for the experience that lies ahead! Have a listen for yourself here.

(Ezra, you left for grad school too early…we’ll do some video for you)

ALSO!!! This event is BYOB – with the last “B” standing for baked goods. Snacks and treats seem to be staple at ALL of our events, let’s see what kind of goodies get whipped up for this Saturday!

For more info contact us or visit the links above, hope to see you all Saturday!

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This Saturday…

Incalculable [TEASER] from SECRET RABBLE on Vimeo.

Stay tuned for more info…

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“AHCHOO” is all set and ready for you, waiting for the people coming from near and far tomorrow night at midnight, and going out to our out-of-staters, and out-of-country friends Saturday at 11am….but we have some exciting new details for you.

We give you the first glimpse of the 2nd set of lacing that comes with the shoes. Now you can have your pick of laces between the “cream” and the “mauve” laces. Whichever you choose you are good money with the “AHCHOO” Hoody we’re releasing exclusive through us in *LIMITED* quantity.

To view more info on pricing and release info please visit our webstore.

-Cinematic