So here we go everyone – New Year’s Eve. – December 31st, we’re closing out the year with a bang, or should I say a sneeze…AHCHOO!!

The “AHCHOO” Extra Butter x Reebok Pump AXT will be releasing in-store -
Saturday, December 31st at 12:00am (that means Friday as soon as the clock hits MIDNIGHT)!!

The “AHCHOO” will be available online in our webstore on Saturday, December 31st at 11:00am.

Extra Butter x Reebok Pump AXT “AHCHOO” – $135

Click here to see the infamous “AHCHOO” Video.
Click here to see more photos and info on “AHCHOO”.
Click here to vote for “AHCHOO” as the Best Reebok Release of 2011.

Thank you to everyone who’s been following, supporting, and highly anticipating for “AHCHOO” to arrive – from nearby to overseas…this is so exciting for us – thank you and good luck to everyone!!

For more info please stay tuned to the blog or contact us at #516-632-5150 / extrabutterny@gmail.com

-Cinematic

At this point there’s not much to say. The annual Christmas-time release of the Air Jordan XI is here!!

This year it is the ever-classic “Concord” colorway. The classiest of the Air Jordan XI colorways, in all it’s white and black glory…with “concord” purple splashed in small doses looking like grape juice spills on the icy outsole.

An important change in detail for this year’s release…

We will be opening at 10AM on Friday, December 23rd!!
They will only be for sale that day at that time.
They will be available in limited amounts in Men’s, Kids (Grade School), Pre-School (PS), and Toddler (TD).
First come, first serve. One Pair per Customer.

Happy Holidays!!

-Cinematic

“AHCHOO!”…”God Bless You!” – The sneeze heard round the world, haha. We know this may not be new news by now, but there may be some people living under a rock – or at least someplace away from the blogosphere and “innanets” (might not be a bad place by the way), and for those people, we proudly present to you – “AHCHOO”.

As we enter the shop’s 5th year we start out with a major collaboration with Reebok, a brand that has been a big part of our business since it’s inception, and for the EB-team – a brand that has been a big part of our lives. Unforgettable childhood memories of Domonique Wilkins, Michael Chang, Shawn Kemp, and of course Dee Brown. Reebok has always been a classic brand when it comes to footwear, but furthermore, an icon, within our cultural community of sports, music, and fashion.

Again, if you missed it – we were all over the blogs, and are very thankful to everyone that covered our story. The enthusiasm for this project has given us a permanent smile, and the satisfaction that the people out there “get” us. I urge people to google-about, and check out what the rest of the world has had to say about the “Ahchoo” Pump AXT, from it’s video release to the backstory and concept, and to the shoe look and design itself.

Please be sure to keep up with us (Use hashtag #AHCHOO on twitter), as more info and details regarding this special release will be shared in the coming weeks…

TIME OUT! Long Island’s premier sneaker boutique, Extra Butter, has teamed up with Reebok for their first collaborative release.  In customary form for the film-theme concept shop, Extra Butter finds inspiration from Dave Chappelle’s character, Ahchoo, from Mel Brooks’ Robin Hood: Men in Tights.  Though the 1993 comedy is an uncanny platform for a sneaker project, the Men in Tights Pack reveals a deep connection for both brands to this cult classic. Similar to Chappelle’s big-screen debut as Ahchoo, which marked the beginning of a successful and legendary career for the then up-and-coming comedian/actor, Extra Butter’s inauguration into the business of major brand collaborations is sure to be a prelude to more things to come. Incorporating Reebok’s relationship to the film is Ahchoo’s first scene, where he calls time out during a medieval brawl for a chance to pump up his Reeboks; forever embedding Reebok into pop culture.

The Reebok AXT- a classic silhouette long missing from the scene until recently.  Appropriately named ‘Ahchoo,’ colorblocking pays a direct homage to Dave Chapelle’s Afro-Islamic wardrobe when his character first meets Robin Hood during the fight scene.  Majestic hues of deep burgundies and purples with hits of light hazel lay upon premium plush micro-suede, pig skin, and leather.  The orange basketball Pump plays as a direct call-out to the traditional Pumps on almost all original Reebok Pumps, including the model on set for the infamous movie scene.

Releasing at Extra Butter on 12/31/11.

To view the “AHCHOO” full version video please click here.

-Cinematic

So this is it my friends – with a week full of blog posts, in-store and internet love, and anticipation…our friend “AHCHOO” is ready to be unveiled. Our dear friends at the extremely talented and wonderful Je Ne Sais Quoi Films – have fixed the damaged footage, and have put it together, ready for your viewing pleasure!!

As heartfelt of a thanks as I could possibly give to Bam La Roc, Karl and the crew at Je Ne Sais Quoi, our fam that got up early to play around in the woods to be in the video, everyone that has been encouraging us along the way, Dave Chappelle, Mel Brooks, and most of all….REEBOK!!

And now ladies and gentlemen….”AHCHOO”!!

-Cinematic

Hope you are all full  and enjoyed your Thanksgiving weekend. We’ll be recapping a lot of what went down during our Black Friday – 4 Year Anniversary throughout the week. But for those who happened to miss out on the celebration at night…here’s something juicy for you to feast on! Get your tissues ready….

Extra Butter presents “AHCHOO” from Je Ne Sais Quoi Films, LLC on Vimeo.

-Cinematic

This Friday, Black Friday, we’ll be having a double header of all black everything action. On top of all of the Black Friday festivities that we have planned for this Friday we’ll be having two pretty big sneaker releases. The highly anticipated Air Jordan Retro 3 Black/Cement will finally be available this Friday morning at 9am. Also being released is the latest in the Nike Foamposite series, the Total Air Foamposite Max in the Black/Anthracite colorway is sure to make some noise for this Fall/Winter. AND, just in case you live under a rock from the blogosphere and missed these – our EB Black Friday Premium Snapbacks make for a nice pairing with the shoes below.

Since everyone will be home for the holidays we’re sure that the Black Friday frenzy will be in full effect. So be sure to have those alarm clocks set, we’ll be open 9am sharp!

RELEASING: Friday, November 25th 2011

For more info reach us at: #516-632-5150 / extrabutterny@gmail.com

-ScooP

We proudly present the Black Friday Premium Snapback in honor of our 4 Year Anniversary coinciding with the return of the Black Cement Air Jordan III.

Upon concepting the third installment of the Air Jordan, designer Tinker Hatfield was challenged by Michael himself with the request of integrating an animal print. Thus, the legendary elephant print was born.

The Black Friday Premium Snapback features rare, 100% genuiine elephant hide, fabricated with the utmost standard of craftsmanship and quality. The elephant symbolizes strength, distinction, and good fortune – traits of a true individual.

The Extra Butter Black Friday Premium Snapbacks are offered in 2 designs – the “EB Clapboard” and “Official Selection”, available for $200 in-store Friday, November 25th. The hats will also be made available in the Extra Butter webstore at 12pm noon of the same day. Only 23 hats were produced in each colorway and comes with an individually numbered card that guarantees it’s authenticity and limited edition.

For more info reach us at: #516-632-5150 / extrabutterny@gmail.com

-Cinematic

Or perhaps this??

-K-swissy

Hmmm…this should match well.

-Cinematic

It’s that time again…and while I know I probably said that in a few other blog posts over the past year, but it’s REALLY that time again – the most exciting time of the year, our 4 year Anniversary!!

Join us next week for our yearly Black Friday tradition and celebrate our 4 Year Anniversary with a sale, sneaker releases, an event, and some extra special 1First Quality1 goodies…

Last year we debuted our new “Showroom”, so you bet we have fun things planned for this year. Stay closely tuned in, as we will be revealing some of the excitement leading up to the big day!!

Here’s a little peek at what to expect…

-Cinematic