Sneakerheads may not know, but before Jeremy Scott got busy with Adidas, his unique fashion design was seen on clothes all over runway shows. While last week we saw his creativity at work on the JS License Plate, here we’ll take a look at some of his outrageous apparel that stays in-line with the Adidas ObyO aesthetic - taking original Adidas pieces and giving it a new life.

Below is the Jeremy Scott Wings Zip-up Hoodie (available in black or grey), Bones Track Top & Pants, and an irresistibly adorable JS Wings shoe in infants sizes! We understand this is not for everybody, but for those who it’s for…kudos! We love it!

*For more info please contact #516.632.5150 / extrabutterny@gmail.com*

-Cinematic

If you’ve been in the store at all in the last few months, you should have noticed the addition of a special product displayed on the counter amongst the Lamour Supreme Kaiju collectibles. The only reason we haven’t introduced it on our blog prior is because frankly, it just sells out! To those unknowing, Jason Markk is a premium sneaker cleaner catering to those who are all about their sneakers. For those looking for the best product around, Jason Markk is your answer. Cautious about using it on certain materials like suede? No fear, as this cleaner is safe to use on anything adorned on a sneaker.  Look below and witness Jason Markk in action in a little tutorial we put together.

Here’s what we’re working with: Jason Markk Premium Sneaker Solution Set (incl. sneaker solution & cleaning brush) and of course the dirty sneaker.

First things first, Roose removes the laces. This step is optional, but Roose wanted the flexibility of cleaning all the crevices he could.

This is where you would prepare for the cleaning. You’ll want to grab some type of bowl that’ll be a good dipping size for the brush.

Dip the brush one time, then apply the sneaker solution smoothly across the brush.

Once the sneaker solution is applied, dip the brush once more in your bowl of water.

Now it’s time to use that brush you’ve so anxiously been waiting to use. Grab your dirty sneaker and begin scrubbing anywhere and everywhere.

Satisfied with your vigourous brush-work? Grab a paper towel and wipe your sneaker down. Only a few good swipes should do the job.

Clean! Our job here is done. Now go grab the rest of your collection and reincarnate any pair you wish with a quick clean… the Jason Markk way.

If your down at the shop or calling in a phone order, keep Jason Markk in mind as an addition to your purchase, you’ll thank us later.

-Alex

Here’s the last of the footage…the majority of the photos are of the “Make Something” experience, which was probably the best thing I saw the entire trip. It is located on Bowery and Houston, and I don’t think it’s open to the public, but if you can weasel your way in there, I highly suggest doing so.

Nike, Air Jordan, and Converse teamed up with artists Aaron Rose, Eric Elms, Carrie Mundane (Cassette Playa), Todd Selby, DJ A-trak, and others on creating this space that gave teenagers from the NY area a truly unique experience. The artists conducted workshops, teaching the kids a variety of creative acitivities such as music editing, sign painting, poster drawing, plus clothing and sneaker design!

The space was littered with all the artwork and some actual products were sampled and produced as well, such as the Nike Destroyer Varsity Jackets, Converse All-stars, and Nike Hyperdunks.

The kids worked on a unique hybrid shoe that fused sneaker elements from the Nike, Jordan, and Converse brand…truly one of a kind.

Click here for more photos of the “Make Something” gallery, and a couple other random pictures from the week —> Read more

Here are some other things I had the pleasure of doing during my NYC stay for the WBF…

The hardcore NBA fans are familiar with my man Kevin Durant right here. I have to admit, it was hard to like the guy at first considering I’m a Blazers fan (we picked Oden instead). But, this truly one of the brightest young stars in the NBA today and has a nice young nucleus in Oklahoma City that looks to be making noise for many upcoming seasons.

Check this short video clip where I asked him about his favorite kicks…

Kevin Durant Interview from Extra Butter on Vimeo.

Rucker Park was just incredible - this was after halftime of the Brazil vs. Puerto Rico exhibition game.

After the Team USA inter-squad exhibition game….HOVAAAA!

“Shoot at you actors like movie directors…”

Jay-Z Radio City Music Hall from Extra Butter on Vimeo.

Click here to see the rest of this entry —> Read more

So I’m back from a dream week in NYC for my coverage of the World Basketball Festival. From those following the Extra Butter tweets, you would have seen that I was quite busy. Over the next few days I will release some more flicks and footage in a 3-part series for you to get a more in depth look.

I have to thank my friends at Sneaker Freaker for this opportunity - please check the wrap-up I did for their site here.

In this post I will highlight some of the features in Harlem. Uptown was bubbling with all sorts of things to get your basketball juices flowing, so have a look.

Inside “The Ballroom” was a historic look at the evolution of jerseys, game balls, and of course sneakers. There were also interactive flat screen monitors to give a closer look at not just sneakers, but players and their signature moves - which the video will show you below.

World Basketball Festival Ballroom from Extra Butter on Vimeo.

Jordan Brand was fully present of course well with superstars Chris Paul and D. Wade appearing at House of Hoops, and a full Jordan Brand “For the Love of the Game” installation, down the street at Atmos.

On Friday night we had the pleasure of attending the world premier of the  “Air Force 1: Anatomy of an Urban Legend” documentary. A truly incredible film and star-studded affair, the evening was surreal to say the least.

Click here for the rest of the photos —-> Read more

Ooooooooooooooooooooooooooooooooooooooooooooooooooooooh YEAHHHHHH!!!

-Cinematic

Clear red…like a tasty jolly rancher. And other amazing goodies as you can see. Thanks L’amour!!!

-Cinematic

“Here it is the groove, slightly transformed. Just a bit of break from the norm”…

Summer, summer, summertime indeed!  With summer collections hitting the shop around the same time, we decided to get the gang together for yet another little lookbook/photoshoot. This time around we picked “Official Selections” from the new 10 Deep, Amongst Friends, Mishka, and Only NY summer collections, and spent a typical Extra Butter day enjoying the weather in the new gear, and playing around with the camera of course.

Click here or the photo below to take a look at the entire lookbook.

The photos were done by our very own, and newly graduated, Alex. I just want to take the time to congratulate young Alex on his elementary High School graduation, and even more so for his acceptance into F.I.T.! There was never any doubt of that though was there. I mean, have you seen his portfolio!?!? Other young selvage cats are simply not on his level…Now if only we could close up the shop to bombard you with cheers and jeers at your graduation ceremony Friday, CONGRATS, jerk! And sincere thanks as always to everyone who helped out!

-Cinematic

The highly anticipated Air Jordan VI Infrared Pack has arrived! Now before you scroll down to the pics, pay attention for the special release info so you can have a shot at getting a pair…

We will be holding a RAFFLE Ticket drawing for this release.
Winning Raffle tickets allow for the purchase of 1 - Air Jordan VI Infrared Pack.

The Raffle drawing will be Friday, June 18th at 6pm.
Winners will be contacted and can purchase their Infrared Pack Saturday, June 19th from 11am to 2pm. 

Raffle tickets are available NOW! Here are ways you can receive a raffle ticket below…

• You receive 1 ticket for any Air Jordan apparel piece purchased.

• You receive 2 tickets for any Air Jordan apparel piece(s) over $50.

• If raffle ticket is not redeemed and/or Infrared Pack is unclaimed, next winning names will be drawn.

*For more information please call #516.632.5150 or e-mail - extrabutterny@gmail.com*

-Cinematic

Dear Woody,

Thank you. It seems as though you’ve been with me every step of the way, even though we’ve yet to meet or even speak. 6 Years ago I read your “How to Open a Sneaker Store” feature, which helped me embark on a career I still love being in now. Alright, I didn’t just read it, I studied it…and even showed it to people in my life it was necessary to convince that this was not only what I was going to do, but also a little taste of how I was going to do it. The shops you featured in that article were shops I visited frequently, and will always have the respect for. To this day I still need someone to pinch me when I feel that Extra Butter not only is a name amongst those shops, but hopefully has created their own identity as well.

Your latest masterpiece - “Death of the Independent Sneaker Store” got my buttery blood flowing once again. A sense of satisfaction was felt reading the testimonies, gripes, and visions of our fellow independents that speak directly to the team here, having spent many late nights together with similar rhetoric dominating our mindset and lifestyle. That leaves us not getting out too much. Spending most of our time consumed by many of the feelings shared in your article. I know I speak for the rest of the team, when I say that we’re thankful for what the participants in your article shared, as we regard them as a few of the strong that will surely survive these trying times.

We will too. And while itmay be cliche or bold to say “we’re not going anywhere!”…we have every intention of sticking around to make it to your article 5 or so years from now (“The Renaissance Revival of the Independent Sneaker Store”??)…and well past that.

We’re approaching 3 years now, and while I say we’re here to stay, my belief and main source of energy is in that feeling that we’re just getting started. So there’s my severely abridged thank you, for speaking out to the world with divine timing, and inspiring me to push forward into the future.

P.S. - tell Mafia we said YO!

-Cinematic