No significance today really, just made sure I didn’t wear green shoes…eh.

I remember these dropping “Black Friday” 2007 – ALIFE did an online release for these and I didn’t hesitate for a second. We had our own “Black Friday” going on ourselves here, our first ever, but I managed to multi-task and not miss out on these. I never got the original tennis ball yellow Ball Outs unfortunately, but this conceptually was brilliant to me. It paid perfect tribute to tennis superstar Michael Chang’s original Court Victory Pump shoe…flawless concept. I’d have to say I always keep a few examples like this in my head when coming up with ideas – keep that standard of excellence and bar raised high! Bravo Alife….did I think we’d one day be able to join them in sneaker history, Reebok Pump history nonetheless…only in my dreams – so kudos to my whole team and Reebok for the hard work in putting our “Ahchoo” together and of course the “Sheriff”..coming soon!!

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

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So here’s my Reebok Pump for the day…veteran online retailer – Pick Your Shoes designed these Twilight Zone Pump’s earlier this year based off a company which I love and am very loyal to – Blackberry. Say what you want iEverything users…it won’t have effect. I love my Torch, I loved my leather back OG Bold prior to this, and even my kind of rinky dink Pearl that started the craze. I am also connected to my PlayBook which has a new OS that is taking the usage of the two devices combined to a whole new level, and making my life oh so buttery smooth.

Kudos to PYS, who have 2 more smartphone-inspired kicks on the way….one more week for our Sheriff!!

Join me in my PUMP-a-DAY project leading up to the release of our “Sheriff”…tweet us @ExtraButter – #PUMPaDAY

-Cinematic

The follow up to the Extra Butter x Reebok “Ahchoo” Pump AXT is the OXT, another model recently resurrected from the Reebok archives.  The rugged feel of the OXT provides for a perfect canvas for durabuck and premium tumbled leather.  Hunter green, black and dark brown make for a classic look, but the signature wow-factor lies in the mudguard, adorned with a unique arrow quill-like pattern.  As with the AXT, the OXT also sports the model orange Pump for consistent tribute with the “Ahchoo”.  The OXT may represent the entire Men in Tights‘s attire, but Extra Butter dubbed these the ‘Sheriff,’ specifically paying tribute to the closing scene where Ahchoo is appointed the new sheriff of Rottingham.  “A black sheriff?  And why not?  It worked in Blazing Saddles.”

Watch: “Sheriff” video by JNSQ Films
Follow: @SheriffAhchoo on twitter
Stay tuned: Official release info and other goodies….COMING SOON!!

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It was a little over 2 months ago when our “Ahchoo” took the world by storm. But, what started it all was the teaser video we dropped eluding to our special collaboration project with Reebok that we showed live to the party people rocking with us on the eve of our 4 year anniversary party.

The world waited a few weeks for the full version which brought about the craze, the tweets, the likes, the “WOW’s”, etc. To recap a bit, the concept for this project is based on Reebok’s crowning moment of movie glory for it’s pump shoe appearance in the Mel Brooks comedy spoof – Robin Hood “Men in Tights”. The film remains a cult classic for funny scenes and lines, and hey…with the success of our “Ahchoo”, we hope we’re on the same esteemed “cult classic” status as well.

Well to further our case we have a follow up…we’re “EXTRA” Butter, so you can bet your buttery dollar there’s always more to what we do than what you may see at first. We once again linked up with our boy Cameron Brewster – playing the role of Dave Chappelle’s character, and the incredibly awesome to work with team at Je Ne Se Quoi Films (Big Buttery THANK YOU again to Karl, Ryan, and Tai!!)!!

So without further adieu, we introduce you to “The Sheriff”!!

Extra Butter x Reebok – Pump OXT ‘Sheriff’ [Teaser] from Je Ne Sais Quoi Films, LLC on Vimeo.

As you’ve seen on our blog friends’ sites by now, be sure to follow @SheriffAhchoo on twitter for more info and fun…

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Here we go…that Butter is growing and needs to be spread. We’re looking for individuals…motivated and buttery individuals that would like to join our team and add some fresh butter to the mix. We’re looking to set up some interviews in the near future, so get those resumes together and please let us know why you’d like to work with us and what you can bring to our team. You can tell us some of your favorite movies too…

Now re-read that and take this seriously, despite the lighthearted poster below. Let us know what really makes you 1First Quality1, Butter Club, Extra Butter material!

Please send cover letters, resumes, and soul spilling pleas ONLY to extrabutterny@gmail.com! Do not tweet or facebook us, we promise you we will not read, let alone respond back. Thanks and best of luck!!

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If you’ve been in the shop over the past year or so you’ve probably heard me talk to you about how G.P.P.R. is not playing around, and they’re about to bring some seriously amazing pieces in 2012. Not that they didn’t last year, G.P.P.R. has quickly become a shop favorite and we’re excited what the lineup for 2012 has to offer.

For Spring, we received 2 pieces so far – The Gordie, which features a brown suede pocket, and the Bad Company Oxford short sleeve shirt. I wanted to share a small taste as we anxiously await the rest of the delivery.

If you’ve been following the brand, you should know that G.P.P.R. has put the world onto an amazing band, one I’ve been obsessing over – Shadows on Stars. I realize I just missed them play a show in NYC which has been the cause of my own inner torture this past week. In addition to the G.P.P.R. styled video for “Punk Kids”, they also have a video for “Now You’re Mine”, which I’ve found infectiously joyful and endearing. I had those visuals in mind when the 2 pieces came in and alas…the photos you’ll see below. But check out the video below and get down here to fall in line with the G.P.P.R. movement!

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ALSO releasing tomorrow – the Air Jordan 2012 “Wolf Grey”!!

Did you see how Jordan Brand unveiled this shoe today!?!? All out…and the shoe represents the same in it’s function and design. The pics will do the talking…check below!

Release date: Wednesday, February 8th – 11AM

Click on the images for more info or feel free to reach us at: #516-632-5150 / extrabutterny@gmail.com

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Last week we had yet another Kafe King event at the shop, and this may have been my favorite. Each Kafe King event is curated with the help of Quan Luv of Visions.18, Konogo Mix, and A.L.I.E.N. NYC. This event captured the essence of what I thought the “dopest ‘kafe’ in the world” would encompass. There was live music, poetry, dancing, snacking, goodpeople, good chatter, and of course movies!

Honestly, a dream of mine was opening this shop, but a dream within that dream – like on some high level of Inception type shit, was the vision that the shop would house after hours events that would bring the highest & first quality when it comes to energy, ideas, creativity, and of course people. Each and every event, meeting, or just hang out session here embody all of that, and it’s a backbone of sorts to what makes Extra Butter soooo butter!

When I first went from watching movies to being into movies I had discovered the Cinema Arts Centre in Huntington Village. I learned a little bit about how the theatre got started and with that independent, unorthodox, and kind of make-shift spirit in mind, I always wanted Extra Butter to be a place to hold gatherings to show films. To host films made by friends of the community we’ve developed at the shop takes things a step further, and we had the pleasure of showing our first independent short film, “Incalculable” by Alysia Mazzella.

Now I’m hearing that last Saturday may have been the last screening of “Incalculable” so you’ll have to lurk the interwebs and hope the vimeo pops up one day. BUT, Alysia also brought another goodie for us…a video interview on Stevens “Quan Luv” Calixte (already aforementioned)…chock full of great visuals, and something to watch/listen to over and over and take notes on. We have the pleasure of sharing that video here with you below, and more photos of the event, which – not to be forgotten – also included a performance by Mike Baker the Bike Maker!! Mike’s been on a tear now that he’s on the east coast, so he is a must check for his live vibe. *We have a few more FREE copies of Mike Baker the Bike Maker’s “Mike Plays it Cool” mixtape at the shop for anyone that wants to scoop one up!*

Anyway, endless buttery thanks to all that came through and made this special night happen…be very sure to support all the artists and talents involved, and look out for much much more!

Stevens “Quan Luv” Calixte from Alysia Mazzella on Vimeo.

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Click here to see the rest of the photos —> Read more

We’ve got another special night lined up for you. This Saturday, we’ll be holding a public screening of “INCALCULABLE” – a short film by Alysia Mazzella. This is somewhat of a first for us, and we are very excited to have Alysia/Secret Rabble at the shop – to show and discuss her work as an young, independent filmmaker/artist.

This is another Kafe King event – so if you’ve been to any of the events we’ve done in the past – you know some goodies will be in store for this Saturday.

In addition to the screening of “INCALCULABLE” we will also have a special guest performance by Honor Roll Crew member – MIKE BAKER the BIKE MAKER!! His recently released “Mike Plays it Cool” and “Body of Work” – is on regular rotation at the shop, so we’re super excited for the experience that lies ahead! Have a listen for yourself here.

(Ezra, you left for grad school too early…we’ll do some video for you)

ALSO!!! This event is BYOB – with the last “B” standing for baked goods. Snacks and treats seem to be staple at ALL of our events, let’s see what kind of goodies get whipped up for this Saturday!

For more info contact us or visit the links above, hope to see you all Saturday!

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“AHCHOO” is all set and ready for you, waiting for the people coming from near and far tomorrow night at midnight, and going out to our out-of-staters, and out-of-country friends Saturday at 11am….but we have some exciting new details for you.

We give you the first glimpse of the 2nd set of lacing that comes with the shoes. Now you can have your pick of laces between the “cream” and the “mauve” laces. Whichever you choose you are good money with the “AHCHOO” Hoody we’re releasing exclusive through us in *LIMITED* quantity.

To view more info on pricing and release info please visit our webstore.

-Cinematic