Extra Butter Presents: Apollo 13

In celebration of our recently announced collaboration with Saucony, our Rockville Centre location will be screening a classic—Apollo 13.  Come join us for the movie, and celebrate our upcoming Space Race Pack! Friday, April 18th at 9:30pm Extra Butter RVC 266 Merrick Rd Rockville Centre, NY 11570 All are…

Extra Butter & Reebok Classic Present: Stash x Reebok Pump Anniversary Camo Collection

There’s no hiding how much the Extra Butter team loves Reeboks; especially it’s Pump line.  The sheer innovation, designs, and history in sports culture while we were growing up just make it inevitable.  And you may or may not remember, but our very first sneaker collaboration is with ‘Bok…

Air Max Day-In Store Recap

This past Wednesday marked 27 years since the shoe with a bubble in the heel first graced the feet of runners all over the world.  Tinker Hatfield and Nike made a huge splash on the runner scene with Air Max technology back in 1987, and as I’m sure you…

Nike Air Max Day – AM1 QS “3.26,” AM90 Jacquard & AM90 Ice

Whether one of the models was your favorite growing up, or it’s what got you interest in sneakers, or you simply respect the heritage of innovation, you can’t deny that the Nike line of Air Max technology has staked its claim as one of the most influential and integral…

Extra Butter “DL5 Exhibit Room” & Snake Charmer reveal Party

Last week just prior to Snake Charmer’s arrival we had an event at the shop and unveiled our Death List 5 room. It actually may be more like a lair, or a museum. Guests arrived at an unassuming door, only to discover our own private shrine to our Death…

Extra Butter x Asics Gel Lyte V “Snake Charmer” – Release Recap NYC

Before we get into tonight’s Snake Charmer Gel Lyte V online release madness, let’s take a quick look at some of the footage from this past Saturday’s NYC release, where customers were surprised by being escorted through the Death List 5 exhibit room! We had a good time all…

Death List 5 Week

So as we come to a close on our Death List 5 project with Asics, we have decided to go back to the beginning of our story, and re-tell the tale of 5 sinister serpents that made up our ambitious and unprecedented 5-shoe collaboration with Asics. Before our coup…

Extra Butter x Reebok Classic – “Classic Styles” Event Recap

Last week Extra Butter had the pleasure of hosting a Focus Group with Reebok. A handful of selected female guests were asked to contribute to a discussion on women’s footwear and fashion.  We all had fun giving our different opinions on what we thought is hot, and what we…

MoRuf “Shades of MOO Experience”

Attention fans of all things cozy and intimate; the Shades of Moo Experience is this Saturday!  If you follow our blog, you’ll know the Extra Butter team has been a huge proponent of MoRuf for some time now.  If you’re not familiar with MoRuf’s latest project, make sure to…

6th Annual Black Friday Sale

Everyone’s favorite sale is back!! Our signature “2-Fers” sale makes it’s return for this upcoming Black Friday, to celebrate our 6 Year Anniversary!! With the holidays around the corner, a year’s worth of crazy product, this Friday is a great time to make some extra additions to your closet,…