Sennheiser Silent Disco Recap

If you’ve passed by our Lower East Side location you might have noticed we are now carrying Sennheiser headphones. Last Wednesday we had the honor of hosting a Silent Disco Party. A great concept and promotion to show how amazing their headphones really are. DJ Delly was spinning that…

The “Anatomy of Air” Nike + Run Club Recap

Nike and Extra Butter celebrate the 20th anniversary of the iconic Air Max 95 with “The Anatomy of Air.” The experience starts in-store with a custom installation, emphasizing the human skeleton’s influence on the overall design of the 95, along with a screen table display showcasing the evolution from…

Extra Butter Short Shots Film Night

Calling all directors! Get ready for your big break! Submit your short film (under 40 mins) to smooth@extrabutterny.com and battle it out for the chance to have your flick screened at our Short Shots film night. The event will take place July 30th at 9pm at our LES location:…

RVC – Extra Butter x Sperry Top-Sider “Caddy Pack” Release Recap

We had quite the weekend… Thursday, we took over Pier 59 at Chelsea Piers, and then this past Saturday we took things to the home base, Rockville Centre, giving our Long Island roots a taste of  our Caddy Pack collaboration with Sperry. Decked out in our fanciest gear, the…

Extra Butter x Sperry Top-Sider “Caddy Pack” Release Recap

Last Thursday we celebrated the release of our collaboration project with Sperry by hosting an event at Pier 59 at Chelsea Piers. In addition to our guests having first shot at purchasing the 4 shoes in the collection and a limited EB apparel capsule, guests also had access to…

Extra Butter Presents – Dead Poets Society III – Open Mic Poetry 2015

Anyone who has been following Extra Butter knows we’re no strangers to doing things outside the norm. As we approach the Summer, our movie nights are always something to look forward to, but before we set that off, we wanted to take it back to something we haven’t done…

Allies and Zuli live Recap

For as long as I’ve known EB, music has been a huge part of its existence.  While we will gladly discuss hip-hop any day of the week, many of us pride ourselves in the fact that our tastes are diverse.  On any given day, you could walk in to…

Magic Madness With Kevin Nicholas Recap

This past Friday the 13th we experienced yet another eerie, yet entertaining affair when we had our good friend/mentalist/magician – Kevin Nicholas put on a show for us at our LES shop! With some card play, some wizard-like predictions he made, and making us look silly in the process,…

Extra Butter x Reebok Classics Ventilator “Street Meat” Release Recap

Thank you Reebok and everyone who came out for our “Street Meat” launch party. We had a blast celebrating and enjoying some of the best Halal food in NYC. Keep a look out for the recap video by our good friends Genmotion. -EB

Extra Butter x Reebok Classic Ventilator “Street Meat” – Detailed Photos

We’re hungry. You can pretend we don’t exist, but you’ll eventually have to recognize we’re hungrier than most, if not all.  We’re the underdogs, the misfits, the misunderstood, and we are back with something most true to the gritty streets of New York City—Street Meat. This year marks the…