I’m pretty sure it’s Neptune ruling my sign as a Pisces, that is responsible for my love for magic. When I go to Vegas, besides seeing my friends/family, eating, and the Magic Trade shows…I actually really look forward to actual magic. Whether it be by show at one of the casinos, or one of the cool little magic shops like Houdini’s or the other one at Stratosphere. I usually cop a trick or two, amaze myself, maybe a few others, but ultimately leave it to the real magicians to blow my mind.

Last March I attended a magic show called “Strange Things” at the Mishka, 350 Broadway shop. Matt Holtzclaw and Prakash Puru left a crowd of us stupefied with the tricks and bizarre things they performed. With our magician friend, Kevin Nicholas frequenting the shop and bending our minds back and forth, I was excited for the opportunity to bring the element of magic into our Extra Butter world. So as you already have seen in the video we posted last week, we are bringing Kevin Nicholas and his “Magic Madness” to Extra Butter live – this Friday, May 18th 2012 at 9:30pm!!

Anyone attending will be in for a very intimate and unique experience, sure to screw with your world. We ask that everyone please arrive on time, and log onto our facebook event page and let us know you’ll be there for the madness!

-Cinematic

We’ve got a great clientele here at the shop…the best! Through the years we’ve had the pleasure of engaging in awesome conversations about food, movies, Dexter, sports, and of course kicks. But we’ve also been lucky enough to receive our fair share of gifts – donuts, strawberry coolatas, Darryl Strawberry signed baseballs, giant pears, plush toys from Space Jam, and more. Perhaps the strangest, or maybe most frustrating gifts, come from our friend Kevin Nicholas. Kevin comes by from time to time and does magic tricks and illusions that leave us stunned, perplexed, pissed off, and in endless wonder of how the !#&# did he do that!?!?!

Peep the video below that Christian shot over time during Kevin’s visits here to get a little taste of what he’s got up his sleeve. And as the end of the video suggests – mark your calendars – Friday, May 18th – and be prepared for some magic madness!!

-Cinematic

The SHERIFF is officially in town! In many towns as a matter of fact as our online release Saturday morning sent pairs all over the world. Let me just mention – we LOVED seeing everyone who had ordered the “Ahchoo’s” and came back to make sure to complete the set. Thank you to everyone who got their pair and did part in freaking me out by crashing the site for a bit again!

This recap post here, is going to give you a glimpse of the in-store release that took place. Ever since opening, the shop has taken on a special life of it’s own at night, and last Friday night was indicative yet again, of the night time magic that takes place when we do special events like this. Customers from near and far queued up, and from as much as I’ve been able to catch up on so far, a lot of you guys and girls got along! I see the tweets, photo sharing, networking, etc. The Butter team is super proud of that, especially with the kind of lineup horror stories you hear these days, the fact that you all had a blast and made new friends – that’s what it’s all about!!

We’re ecstatic to see everyone representing and wearing either the “Sheriff’s” or “Ahchoo’s” – please be sure to facebook, twitter, tumblr, and instagram us with your work!! #SheriffGang shots we’ve been seeing are looking mean!

Big buttery thank you to everyone who made this happen – Bam, Karl, Ryan, Tai, Cam, DJ Tezo for holding us down, the extraordinary EB team, everyone at Reebok that were so awesome to work with, Sheriff Ahchoo, and of course you – all of you who’ve been supporting us, holding us down, and spreading butter all day everyday! Let the rest of 2012 be amazing for us all!

Click here to see the rest of the photos.

-Cinematic

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IT’S.ABOUT.TO GO.DOWN. Check out the official Sheriff gang over here…all set to deliver tomorrow at MIDNIGHT, and Saturday the 24th at 11am! We’ve been waiting as patient as possible, but we couldn’t resist gearing up for some photos that are shared below.

The Reebok “Sheriff” Snapback, which you caught glimpses of in our “Sheriff” video, will be available.
We will also release an exclusive “Sheriff” Crewneck (also available in a bundle pack with the Pump OXT’s).

*Pump OXT & Crewneck Bundle and Snapback cap will be available in limited quantities while supplies last*

To view more release info, pics, and pricing, please visit our webstore. *We will not be accepting phone orders – online orders only*

-Cinematic

Looks like there’s a new sheriff in town! At the end of December, when our “Ahchoo” Pump AXT took to the world, only half the story was told. See, this was a pack that we here took it upon ourselves to have some fun in telling a story. The story of “Ahchoo” from Mel Brooks’ “Robin Hood Men in Tights” and his adventures with Robin’s men that landed him with the new job as “Sheriff”. The story is our tribute to inspirations from our youth – Dave Chappelle and the Reebok Pump. Both icons in their respected cultures, “Ahchoo” has joined their ranks…and now it’s time for the “Sheriff”!!

The “SHERIFF” Extra Butter x Reebok Pump OXT will be releasing in-store -
Saturday, March 24th at 12:00am (that means Friday as soon as the clock hits MIDNIGHT)!!
DJ TEZO will be on hand yet again, spinning tunes and getting you PUMPED UP!

The “SHERIFF” will be available online in our webstore on Saturday, March 24th at 11:00am.
More details on all “Sheriff” products available here.

Extra Butter x Reebok Pump OXT “SHERIFF” – $135
Keep checking the blog throughout the week for other “Sheriff” goodies that will be available and official webstore link.

Click here to see the “SHERIFF” Video we did with JNSQ Films.
Click here to see more photos and info on the “SHERIFF”.

Sincere thanks to everyone who’s been supporting, following, and taking part in ushering the new “SHERIFF” in town. From sites, blogs, magazines, friends, and family all over the world, the love and support has been overwhelming and a blessing! It feels like we’ve been waiting for this night for an eternity – couldn’t be more excited to wear our “Sheriff” and share it with all of you! See you all in-store (and online) Saturday!!

For more info please stay tuned to the blog or contact us at #516-632-5150 / extrabutterny@gmail.com

-Cinematic

Last week we had yet another Kafe King event at the shop, and this may have been my favorite. Each Kafe King event is curated with the help of Quan Luv of Visions.18, Konogo Mix, and A.L.I.E.N. NYC. This event captured the essence of what I thought the “dopest ‘kafe’ in the world” would encompass. There was live music, poetry, dancing, snacking, goodpeople, good chatter, and of course movies!

Honestly, a dream of mine was opening this shop, but a dream within that dream – like on some high level of Inception type shit, was the vision that the shop would house after hours events that would bring the highest & first quality when it comes to energy, ideas, creativity, and of course people. Each and every event, meeting, or just hang out session here embody all of that, and it’s a backbone of sorts to what makes Extra Butter soooo butter!

When I first went from watching movies to being into movies I had discovered the Cinema Arts Centre in Huntington Village. I learned a little bit about how the theatre got started and with that independent, unorthodox, and kind of make-shift spirit in mind, I always wanted Extra Butter to be a place to hold gatherings to show films. To host films made by friends of the community we’ve developed at the shop takes things a step further, and we had the pleasure of showing our first independent short film, “Incalculable” by Alysia Mazzella.

Now I’m hearing that last Saturday may have been the last screening of “Incalculable” so you’ll have to lurk the interwebs and hope the vimeo pops up one day. BUT, Alysia also brought another goodie for us…a video interview on Stevens “Quan Luv” Calixte (already aforementioned)…chock full of great visuals, and something to watch/listen to over and over and take notes on. We have the pleasure of sharing that video here with you below, and more photos of the event, which – not to be forgotten – also included a performance by Mike Baker the Bike Maker!! Mike’s been on a tear now that he’s on the east coast, so he is a must check for his live vibe. *We have a few more FREE copies of Mike Baker the Bike Maker’s “Mike Plays it Cool” mixtape at the shop for anyone that wants to scoop one up!*

Anyway, endless buttery thanks to all that came through and made this special night happen…be very sure to support all the artists and talents involved, and look out for much much more!

Stevens “Quan Luv” Calixte from Alysia Mazzella on Vimeo.

-Cinematic

Click here to see the rest of the photos —> Read more

We’ve got another special night lined up for you. This Saturday, we’ll be holding a public screening of “INCALCULABLE” – a short film by Alysia Mazzella. This is somewhat of a first for us, and we are very excited to have Alysia/Secret Rabble at the shop – to show and discuss her work as an young, independent filmmaker/artist.

This is another Kafe King event – so if you’ve been to any of the events we’ve done in the past – you know some goodies will be in store for this Saturday.

In addition to the screening of “INCALCULABLE” we will also have a special guest performance by Honor Roll Crew member – MIKE BAKER the BIKE MAKER!! His recently released “Mike Plays it Cool” and “Body of Work” – is on regular rotation at the shop, so we’re super excited for the experience that lies ahead! Have a listen for yourself here.

(Ezra, you left for grad school too early…we’ll do some video for you)

ALSO!!! This event is BYOB – with the last “B” standing for baked goods. Snacks and treats seem to be staple at ALL of our events, let’s see what kind of goodies get whipped up for this Saturday!

For more info contact us or visit the links above, hope to see you all Saturday!

-Cinematic

So here we go everyone – New Year’s Eve. – December 31st, we’re closing out the year with a bang, or should I say a sneeze…AHCHOO!!

The “AHCHOO” Extra Butter x Reebok Pump AXT will be releasing in-store -
Saturday, December 31st at 12:00am (that means Friday as soon as the clock hits MIDNIGHT)!!

The “AHCHOO” will be available online in our webstore on Saturday, December 31st at 11:00am.

Extra Butter x Reebok Pump AXT “AHCHOO” – $135

Click here to see the infamous “AHCHOO” Video.
Click here to see more photos and info on “AHCHOO”.
Click here to vote for “AHCHOO” as the Best Reebok Release of 2011.

Thank you to everyone who’s been following, supporting, and highly anticipating for “AHCHOO” to arrive – from nearby to overseas…this is so exciting for us – thank you and good luck to everyone!!

For more info please stay tuned to the blog or contact us at #516-632-5150 / extrabutterny@gmail.com

-Cinematic

More photos from the 4 Year – thanks to Christian!!

To view the rest of the photos click here —> Read more

How do I even write about this night? It’s just consistently the greatest night EVERRRR! Our day is filled with love and energy, but it’s exhausting from all the shopping madness that ensues for our annual Black Friday sale. At night something magical always happens – as tired as we are, our friends and fam come through with the perfect energy that allows us to celebrate silly, all through the night.

The 4 Year was extra special….”Ahchoo” made his sort of debut, or at least announced he’s on the way, but in addition to that we were honored to have special guest performances by the NJ Rebels, Hoddy Base, OGM, and the one and only Ease DaMan!!! I’m not sure how else to describe, but if you follow the EB fam on twitter they described it best as we got late into the night with sentiments similar to “I can’t believe {insert dope artist mentioned earlier} performed at the shop!”. An honor fellas…and we cannot thank you enough.

Also special this year is the fact that we finally have some actual photo evidence of the mother!@#$in’ EB train!! Special extra shout outs to our friend DJ Tezo for holding us down (again!!), causing us to do all sorts of strange dances, and even Rick Rolling the shit out of us!! Hilarious….if anyone has video of this we NEED it!

Anyway, peep the photos by K.SWISSY – with full gallery link below and thumbnails after the jump! Sincerest thanks to everyone for the support throughout the years, we love you with all our buttery hearts!!

What the wildness!?!? Anyway, click here to view the whole gallery or see the thumbnails by clicking this —> Read more