Hiroshi Fujiwara, the “Godfather of Harajuku” and founder of Fragment Design, tastefully combines decades of footwear innovation and streetwear style with his latest Jordan Brand collaboration.
Fujiwara highlights classic American gym wear — raglan fleece, T-shirts and nylon pants — in home (grey) and away (blue) colors. “I was looking at the vintage Jordan collections. I wanted to feel what the clothes looked like — the atmosphere and what it felt like to wear them then, including nylon tracksuits,” he says.
Fujiwara's take on the Air Jordan III mirrors the understated approach to classic footwear that he's made his signature. With ode to the 2004 Orca pack, the III is presented in a simple black and white scheme with balanced branding. The heel counter showcases a bold Fragment logo read through a transparent Jumpman. Its set-up celebrates Fujiwara's love of the Jumpman logo, which first appeared on the Jordan III, and with the overlay of brand marks initiates a new aesthetic cue.
This decision sits seamlessly within the Jordan Brand legacy, where technological and aesthetic innovation blends harmoniously. A natural through line is created by the collection's Air Jordan Cadence.
The collection releases September 17th. Enter the launch Sign-up here