adidas and Pharrell Williams unveil the Humanrace Sičhona, the latest silhouette in a lineage of footwear icons that have resulted from the longstanding collaborative partnership. Designed to capture the feeling of being connected to the earth beneath you, the Humanrace Sičhona is built for everyday wear and poignantly captures the essence of the elements stripped down to their purest form. Embodying the universality of the emotional experience of physical touch, the Humanrace Sičhona is inspired by the inherent genius of the human foot.
“I chased the experience I remember feeling as a kid when I walked barefoot on grass, sand and rocks. Feeling the texture, the temperature, the moisture... that primal sense of freedom was a north star objective with this project,” said Pharrell Williams.
More than just a shoe, the Humanrace Sičhona is an invitation to connect with a world greater than your own and to reimagine the possibilities of a new future. Uniquely brought to life by adidas and Pharrell Williams, the Humanrace Sičhona stays true to the creative polymath’s commitment to using his newly launched brand, Humanrace, as a platform to celebrate the diversity of humanity by showcasing under-represented communities and their stories. The new silhouette is a call to the world to experience and learn more about the Dakota land and its people.