Launching officially in 1997 as a sub-brand of Nike, Air Jordan consists of premium basketball shoes and athletic apparel. The brand was created for the iconic basketball player, Michael Jordan and since then has become one of the most influential sneaker brands. The original Air Jordan I sneaker was produced in early 1984, and released to the public in 1985. Today, Air Jordan continues to retro iconic silhouttes as well as, constantly innovate new styles.