Artboard

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He decided to rename the company in 1977 to ASICS (Anima Sana In Corpore Sano) which is translated to A Sound Mind in A Sound Body. In 1990, the brand opened an institute with a dedication to producing the most functional, technological products for all different athletes and since then consistently pushes culture within athleticism.