This past weekend, Complex hosted the third annual ComplexCon, a two-day event where purveyors of culture from around the world came together to dissect the science of hype. For our third visit of the event, Extra Butter partnered with Frenzy to introduce an augmented reality experience where visitors had a chance to unlock the first unveiling of our upcoming Extra Butter x The Halal Guys x Clarks Originals "Halalabees" release.
This experience consisted of images of our flagship located in Lower East Side, New York throughout the booth as well as apparel exclusively designed for ComplexCon, featuring retro digital designs inspired by our booth.
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Check out the recap below of this past weekend and stay tuned for further information on the global release of the Extra Butter x The Halal Guys x Clarks Originals "Halalabees".
