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adidas unveils the Alphabounce Beyond Extra Butter colorway exclusive, a white and aero blue silhouette inspired by VO2 Max training. The shoe is exclusively available at the New York sneaker and streetwear boutique pop-up shop at 101 Stanton Street starting March 16.
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To celebrate the launch, Extra Butter will offer complementary services for runners throughout the month including livestreamed VO2 Max testing by custom performance on a Woodway treadmill and Recovery by NormaTec. VO2 Max is the measurement of the maximum amount of oxygen that an individual can utilize during intense exercise. A recovery space will be available where customers are provided with 20 minute NormaTec leg compression sessions. In addition, Extra Butter and adidas will host a series of free runs and yoga sessions.
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The Alphabounce Beyond is the first major franchise update for the running shoe designed for athletes who use running as a tool to dominate their sport. The Beyond, one of the only training shoes built for running with heel to toe cushioning, is updated for more versatile multidirectional movement including a wider midsole and forged zones for stability and quick cuts and a Continental Rubber outsole for more traction on all surfaces.
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