Extra Butter is set to release a Dazed & Confused collection to celebrate 4/20, featuring a capsule of iconic imagery from the popular 1993 teenage comedy film. Extra Butter x Dazed & Confused Collection will be available online and in-store on Friday, April 16th, 2021
"For this Dazed & Confused collection, we wanted the art direction to be simple and mellow, highlighting key thematic elements signature to the film. When ideating a central graphic, we remixed the film poster's smiley face with Extra Butter branding inspired by the official Dazed & Confused typography. Working with Universal Pictures, we were able to obtain archival behind the scenes photos taken during filming. Elevating the accent graphics to puff print and embroidery really brings the pieces to life.
My favorite piece is our interpretation of trippy black light posters you find at head shops.” - Bernie Gross, Creative Director.
In the spirit of 4/20, the euphoric Extra Butter x Dazed & Confused collection takes fans on a wild trip. The line’s long sleeve tee will display Michelle, Milla Jovovich’s character, and the hoodie will be graced by Wooderson, played by Matthew McConaughey, as featured in the film. The line will also include essentials that any cannabis enthusiast would love including a rolling tray and grinder set.