Extra Butter has partnered with the New York Knicks and famed sports clothing company Mitchell & Ness to release a capsule collection celebrating the 75th anniversary of the Knicks franchise to be featured at our pop-up space and Madison Square Garden.
“To kick off this partnership, we felt it was important to look back at where the Knicks started” said Extra Butter creative director, Bernie Gross. “The team has been around just as long the NBA itself. There’s some serious heritage to honor here. The collection features vintage graphics and type treatments from the Knicks iconography. Most notably focusing on the origin of the team name, highlighting KNICKERBOCKERS and the character itself. We’re very excited to continue working closely with the Knicks organization to keep bringing stories relevant to the die hard fans of New York.”
The Knickerbockers collection will be featured in our Long Island City pop-up space, featuring a Pop-A-Shot for customers to shoot hoops and decor courtesy of vintage collector, Mr. Throwback.
Extra Butter has also partnered with Chase, Marquee Partner of Madison Square Garden, to elevate the experience for fans by offering a complimentary commemorative enamel pin set to those who purchase pieces of the collection with their Chase credit or debit card.
Extra Butter locations: Friday, December 17th
Online via extrabutterny.com and shop.msg.com: Saturday, December 18th 11am EST
Madison Square Garden: December 21-25th