Adidas has joined forces with heralded New York label Noah in a collaborative collection spanning both performance and trefoil-branded products. At the heart of the collaboration is an appreciation for, and a celebration of, the oceans. Both footwear silhouettes on offer feature Primeblue. Primeblue is a high-performance recycled material made in part with Parley Ocean Plastic— upcycled plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.
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