thisisneverthat

Thisisneverthat, a Korean streetwear brand has been showcasing its utilitarian-meets-futuristic design in an ever-evolving range of minimalist basics since its beginning in 2010. The ready-to-wear brand, which was first active in the South Korean underground scene was founded by Cho Nadan, Park Inwook, and Choi Jonkyu. It has developed a cult following among fans of avant-garde fashion all over the world. The design trio's innovative, fun, and contemporary approach has won over K-pop celebrities and actors. It was inspired by Seoul's thriving subcultural scene.