Extra Butter Presents..
New Balance 2002R Refined Future Pack + Extra Butter's Fall 22 Collection
“Last year, we launched the first Refined Future pack through a Y2K narrative, inspired by the era in which the 2002 originally debuted. For this year’s launch, we sought to create product storytelling that directly tied back to the design of the Refined Future Pack,” says Bernie Gross, Creative Director at Extra Butter. “The model’s signature detail is the upper panel that is seemingly cut haphazardly, which to me implied the presence of a human, handmade element. It very much reminded me of the Wabi Sabi - a Japanese philosophy embracing imperfection, impermanence, and asymmetry."
