If you didn't catch the chaos on social, we hosted an exclusive early launch with Jordan Brand and Nigel Sylvester for the release of the collaborative Jordan 1 Hi OG NRG via the Nike SNKRS app. The legendary BMX rider rode from Queens to Brooklyn to Manhattan as one location from each borough consisted of a SNKRS app pass which allowed consumers to reserve a pair of the shoes. Sylvester then made a special appearance in-store to meet consumers and sign for those who purchased the shoe.
Thank you to everyone who came out, had fun and shared such great energy with us. If you missed it, check out the recap footage of the event below.
