Puma partnered with one of England’s oldest tanneries, Charles F. Stead, to usher in a new era for one of their most beloved and timeless styles: The Suede. For over 130 years, Charles F. Stead Tannery has been constructing premium suede products with the finest craftsmanship. In this new execution, the Puma Suede gets a deluxe treatment with a full CFS suede upper, leather Formstrip, and custom CFS suede lace tag.

Founded in 1825, Charles F. Stead is well-known for its top-quality suede that undergoes a careful tanning process, creating a soft, natural feel that many consider to be a hallmark of the very best suede in the world. Rendered in a suite of colorways, this luxurious take on the PUMA Suede arrives in four colorways, including the original Black color scheme, as well as the Natural, Baby Blue, and Pink.

Credits:

Shot/Production by @kneegash

Creative Direction by @luke_elson

Talent by @izakwh1te, @thisiskang415