Extra Butter’s US-exclusive launch of the New Balance 1906 “Tech Explosion”

A neutral palette to compliment a statement fit with signature design cues to match your personal expression.

The Tech Explosion line of 1906’s feature a design code of materials that break out from the contours of the silhouette’s conventional paneling. This heightened expression became the core theme for Extra Butter’s editorial highlighting NYC’s subterranean soundstage of indie DJ’s experimenting to remix and blend music genres, becoming the underground soundtrack for a revival in the dance music scene. ▶️🎧💿🪩🔊

M1906AG EB 1
M1906AG EB 1

Get on tempo



“This heightened expression of the ‘Tech Explosion’ design became the core theme for to storytell. I found a parallel to the shoe’s distinctive design which had materials literally breaking out of it’s conventional paneling, to the rise of indie DJ’s in NYC experimenting with remixes, blending genres and creating the new soundtrack for a resurging dance music scene. Dance music of the 90s was a milestone in my life as a teen starting off as a DJ and a dancer, well before I got into the streetwear business. Seeing a revival of this moment amongst today’s youth makes me excited to see how music evolves and how the dance scene may even influence what is the new design code for street fashion.”

- EB Creative Director, Bernie Gross
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