Since it’s inception in 1987, Nike’s Air Max cushioning has since transcended into a long lineage of innovation and technology with its signature visible Air Units. Continuing to push the limits, The Swoosh brand now adds a new model to the Air franchise with the Air Max 720.
Developed by Dylan Raasch and Jesi Small of the Nike Sportswear team, the AM720 has a 6mm Air unit taller than any before it, paving a milestone as the largest visible Air ever created. An upgrade from the recent Air Max 270, the new 720 utilizes a full length underfoot cushioning - engineered for both athletes logging in rigorous workouts and casual lifestyle wear on the daily. The streamlined upper design equals the progressive performance tooling, while also seamlessly complimenting your fashion lifestyle fits.
Extra Butter presents the first set of Air Max 720’s inspired by the Northern Lights, in a Women's “Day” and Mens “Night” color-ways. Both are releasing in-store February 1st. Enter the draw via EB Releases.
Photography: @ksuiza
Art Direction: @bamitsbernie
Model: @itsmekarlaaa / @derekcoleny