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Puma teams up with Rhude for second sneaker and apparel capsule for Spring '20. This second season is inspired by motorsport gear, putting a modern twist on motorsport badges, branding, and stripes. This top speed collection appears in a muted color palette with loud pops of neon.
“For my second installment with PUMA, I thought about merging two worlds and re-ushering Formula 1 and racing culture into a community that isn’t as acquainted with the sport. The Motorsport theme lies within the cuts and seamlines emulating those you see in the uniform, but modernizing it with color palettes and shape. Formula 1 is a sport that I feel a close connection to, and I wanted to share that through the partnership with PUMA to bring visibility to a sport to the youth and younger generation that may not know much about its existence.” – Rhuigi V
Photo / Direction: Karin (@ksuiza)
Modeled by: Vince (@_vinceismine)