Among the brand’s core principles is strengthening the community through investment in youth. Michael Jordan’s parents instilled in him the value of education, and our Jordan Wings programs offer access to opportunities that can level the playing field to young people all over the world.

From the parks of Chicago to the streets of Beijing, the courts of New York to the lycees of Paris, the Jumpman community shows up, shows out, and changes the game every day. In 2016 Jordan Brand rededicated support to this community with a singular focus: to break down the barriers that hold them back, and help them fly.

Jordan Brands believe the ball should bounce the same for everyone and that education and access

have the power to promote diversity, inclusion and equality.