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Before mobile devices, cloud storage, and social media, VHS tapes were once helmed as the reigning medium for documenting everyday life. Stacks of tapes on your shelf represented an analog archive of captured memories.
The Extra Butter VHS Capsule pulls design inspiration from signature VHS covers of the 80's and 90's. New technologies in analog recording and playback that were developed and marketed by the major electronic brands back then also became typography references, aligning with our brand ethos of premium presentation.
The Scotch, TDK and Maxell shirts release in-store and online on Friday, July 26th. Enter the draws via EB Releases.
Photography: Karin Lienhard
Model: Yaramaya Robinson