Extra Butter, has partnered with heritage footwear brand, Saucony Originals, to release a “White Rabbit” themed Shadow 6000. Extra Butter will also release a private label capsule featuring a hoodie, t-shirt, sweatpants and playing cards.
The design and color blocking references the White Rabbit character made famous by Lewis Carroll’s novel, Alice's Adventures in Wonderland, but conceptually focuses on the “down the rabbit hole,” which has since become a metaphor for exploring the subconscious and philosophies of the metaphysical.
“In an age of information overload and technology influenced social behavior, we’re seeing a shift in questioning one’s purpose, identity and even how one can alter reality and truth around them.” says Bernie Gross of Extra Butter. “We’re seeing people utilize the web to dig deeper into knowledge, while others look to disconnect and explore within their subconscious for spiritual or psychedelic enlightenment. Though this shoe design is simple at first glance, there are nuances that elevate the design and speak to willingness to discover.”
The White Rabbit Shadow 6000 is constructed of premium leather, pig suede, and sport mesh with reflective underlays. The traditional “running man” found on the woven tongue label of most Saucony Originals products has been replaced by a custom white rabbit silhouette. The box and insole were designed with a vibrant and colorful psychedelic overhaul, contrasting the simplicity of the shoe itself. Lastly, Extra Butter has designed the shoe with a hidden element that speaks directly to the original inspiration of “further down the rabbit hole.”
Extra Butter will also release a t-shirt, hoodie sweatpants and deck of playing cards, all featuring the retro 70’s inspired set of psychedelic and campy white rabbit graphics.
The Extra Butter x Saucony “White Rabbit” Shadow 6000 and matching merch capsule will release exclusively through Extra Butter in-store at the Lower East Side and Long Island City locations, and online at extrabutterny.com on Wednesday, December 22nd.