Diesel
Renzo Rosso founded DIESEL on these tenets in 1978, developing a lifestyle brand that was rooted in denim but constructed with an unshakeable vision for the future. DIESEL is the world leader in denim treatments, washes, fabric innovation, and form with more than 40 years of history and expertise in the field, guided by the belief that "passion is the greatest muse." Denim is only one aspect of DIESEL. It serves as a declaration of forward-thinking creativity, artistry, and technical know-how, as well as a challenge to the existing luxury industry. The brand's designs, product categories, ads, and events have all been built around the motto "For Successful Living" since its foundation.
Renzo Rosso founded DIESEL on these tenets in 1978, developing a lifestyle brand that was rooted in denim but constructed with an unshakeable vision for the future. DIESEL is the world leader in denim treatments, washes, fabric innovation, and form with more than 40 years of history and expertise in the field, guided by the belief that "passion is the greatest muse." Denim is only one aspect of DIESEL. It serves as a declaration of forward-thinking creativity, artistry, and technical know-how, as well as a challenge to the existing luxury industry. The brand's designs, product categories, ads, and events have all been built around the motto "For Successful Living" since its foundation.
