Guess USA
Guess began in 1982 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers changed direction to selling jeans with a light, form-fitting denim and zippers at the ankles. They eventually began offering licensed products, including watches, eye-wear, and fragrances. In 1985, it introduced advertisements in black-and-white, which went on to win multiple awards. Many of the supermodels initially rose to popularity through these commercial campaigns.
Guess began in 1982 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers changed direction to selling jeans with a light, form-fitting denim and zippers at the ankles. They eventually began offering licensed products, including watches, eye-wear, and fragrances. In 1985, it introduced advertisements in black-and-white, which went on to win multiple awards. Many of the supermodels initially rose to popularity through these commercial campaigns.
