In Gold We Trust Paris

Launched in 2017 by Héloïse Chiron, architect, and Louis Marie De Bridiers, tailor craftsman specializing in high measurement for men, a complementary and unpredictable pair, IN GOLD WE TRUST is a Paris label with a transgressive aesthetic.

​Inspired by the American motto "IN GOD WE TRUST", it challenges our choices by questioning the foundation of our values and the meaning of words. In world lost between spirituality and materialism, what do we really believe in?

The brand advocates a philosophical, impertinent and societal approach where each collection is a manifesto that tends to upset conventions. The jewel is a medium of reflection.

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